Aradhna Krishna, Rongrong Zhou, Shi
Zhang (2008), "The
Effect of Self-Construal on Spatial Judgments",
Journal of Consumer Research, Aug, Vol. 35,
Issue 3, pg. 337.
Rongrong Zhou and Dilip Soman
(2008), "Consumers' Waiting in Queues: The Role
of First-order and Second-order Justice," Psychology
& Marketing, March, Vol. 25, Issue 3, pg. 262.
Jaideep Sengupta and Rongrong Zhou (2007), "Understanding Impulsives
Choice Behaviors: The Motivational Influences of Regulatory
Focus," Journal of Marketing Research,
Vol. XLIV,
No. 2, May,
297- 308.
Rongrong Zhou and Michel Tuan Pham (2004), "Promotion and Prevention Across
Mental Accounts: When Financial Products Dictate Consumers'
Investment Goals," Journal of Consumer Research, Vol. 31, June, 125-135.
Rongrong Zhou and Dilip Soman (2003), "Looking Back: Exploring the Psychology
of Queuing and the Effect of the Number of People Behind," Journal of Consumer Research,
March, Vol. 29, 517-530.
Michel Tuan Pham, Tom Meyvis, Rongrong Zhou (2001), "Beyond the Obvious: Chronic Vividness of Imagery and the
Use of Information in Decision-Making," Organizational
Behavior and Human Decision Processes, March, 84(2),
226-253.
Rongrong Zhou and Jaideep Sengupta (2006), "The Motivational
Influences in Consumer Behavior: The Role of Regulatory Focus," in
Advances in Consumer Research, Cornelia
Pechmann and Linda Price (eds.), vol. XXXIII.
Rongrong
Zhou and Michel Tuan Pham (2004), “Advances in the Psychology of
Consumer Investment," in Advances in Consumer Research,
Vol. 31, Barbara Kahn and Mary Frances Luce (eds.), Valdosta, GA:
Association for Consumer Research, 604-606.
Dilip Soman and Rongrong Zhou (2002), "Waiting for Service: Affective Responses, Satisfaction
and Decision-making of Consumers Waiting in Queues," in Advances
in Consumer Research, Vol. 29, Susan Broniarczyk and
Kent Nakamoto (eds.), Valdosta, GA: Association for Consumer
Research, 431-433.
“Prevention
Focus Exacerbates the Anchoring Bias: A Case of Selective
Accessibility” with
Shenghui Zhao, to be presented at the
Society for Consumer Psychology conference
(competitive paper),
New Orleans,
LA, 2008.
“The
Anchoring Bias and Hindsight Bias: A Case of Selective
Accessibility Influenced by Regulatory Focus,”
with
Shenghui Zhao, presented at the
Association for Consumer Research conference
(poster session),
Memphis, Tennessee, 2007.
“Motivational
Influences in Time Discounting: The Effect of Regulatory Focus,”
with Shenghui Zhao, presented at the European Association for
Consumer Research Conference (competitive paper), Milan, Italy, 2007.
“The
Effect of Regulatory Focus on the Anchoring Bias,”
with Shenghui Zhao, presented at the Marketing Science Conference
(special session),
Singapore, 2007.
“The
effect of Regulatory Focus on Time Discounting,” with
Shenghui Zhao, presented at the Society for Consumer
Psychology conference (competitive paper), Las Vegas, NV,
2007.
"Regulatory
Focus and Consumer Preference for Credit and Loans,"
to be presented at the Annual Meeting of the Society for Judgment and
Decision Making (poster session), Houston, Texas, 2006
(co-authored with Shenghui Zhao).
"Self-regulation
and Decision-Making," presented at the
International Forum on Marketing Science, Chengdu, China, 2006.
"Visual
vs. Verbal Processing: The Influence of Promotion vs. Prevention
Focus," Behavioral Decision Research
in Management (poster session), Los Angels, California, 2006 (co-authored with
Shi Zhang).
"Do Promotion-Focused Individuals Have
Higher Discount Rates? It Depends on the Valence,"
Marketing Science Conference
(special session), Pittsburgh, Pennsylvania, 2006 (co-authored
with Shenghui Zhao)
"Understanding Impulsives Unwise Eating
Choices," Association for Consumer Research Conference
(special session), San Antonio, Texas, 2005 (co-authored with Jaideep Sengupta).
"Integrating Gains and Losses: Valence vs.
Value Accounting," Marketing Science Conference (special
session), Rotterdam, Netherlands, 2004 (co-authored with Weiying
Hong and Dilip Soman).
"Promtion and Prevention across Mental
Accounts: When Financial Products Dictate Consumers' Investment
Goals," Annual Meeting of the Society for Judgment and
Decision Making (paper session), Vancouver, Canada, 2003
(co-authored with Michel Tuan Pham).
"Self-Regulation Across Financial Products: Promotion vs.
Prevention in Consumer Investment Decisions," Association for
Consumer Research Conference (special session), Toronto, Canada,
2003 (co-authored with Michel Tuan Pham).
"Consumers' Perceptions, Evaluation
and Decision-Making About Time," Behavioral Decision Research
in Management (paper session), 2002 (co-authored with Dilip Soman).
"The Effect of the Number of People Behind in a
Queue," the Annual Meeting of the Society for Judgment and
Decision Making (paper session), 2001 (co-authored with Dilip
Soman.
"On the psychology of queues: Why does
the number of people behind matter?" Association for
Consumer Research Conference (special session), Austin, Texas, 2001(co-authored
with Dilip Soman).
"When and Why do Consumers Decide to Leave the Queue?"
Marketing Science conference (special session), Wiesbaden, Germany,
2001 (co-authored with Dilip Soman).
"Beyond the Obvious: Chronic Vividness of Imagery and the
Use of Information in Decision-Making," Society for Consumer
Psychology Conference (competitive paper), 2001 (co-authored with
Michel Pham and Tom Meyvis).
"Regulatory Focus, Implicit Goals, and Investors' Sensitivity
to Gains and Losses in Financial Decision Making," Association
for Consumer Research Conference (competitive paper), Salt Lake City, Utah,
2000.
"The Effect of Idle Chatter," Association for Consumer Research Conference (special session), Salt Lake City, Utah, 2000 (co-authored with
Donald Lehmann).
"Motivational
Influences in Time Discounting: The Effect of Regulatory Focus,"
(with Shenghui Zhao).
“Prevention
Focus Exacerbates the Anchoring Bias: A Case of Selective
Accessibility," (with Shenghui Zhao).
"Evaluating Multiple Gains and Losses: Valence vs. Value
Accounting,"
(with W. Hong and Dilip Soman).
