Inseong SONG Associate Professor Email:mksong@ust.hk   PhD, MBA University of Chicago MS Korean Advanced Institute of Science and Technology BBA Seoul National University [ Home Page ]  [ CV ]

RESEARCH INTERESTS:

Dynamics of the demand for new products; measuring and exploiting consumer heterogeneity; understanding consumer choice behaviors and firms' strategic and competitive behaviors.

PUBLICATIONS:

 “Predicting New Customers’ Risk Type in the Credit Card Market,” forthcoming in Journal of Marketing Research (co-authored with Yi Zhao and Ying Zhao).

“A Discrete/Continuous Model of Multi-Category Purchase Behaviors of Households,” Journal of Marketing Research, 2007, Vol. XLIV, November, 595-612 (co-authored with Pradeep Chintagunta).

“Measuring Cross-Category Price Effects with Aggregate Store Data,” Management Science, 2006, Vol. 52, No. 10, 1594-1609 (co-authored with Pradeep Chintagunta).

"Coordinating Price Reductions and Coupon Events," Journal of Marketing Research, 2004, November, Vol. XLI, 411-422 (co-authored with Eric Anderson).

"A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category," Quatitiative Marketing and Economics, 2003, Vol. 1, No. 4, 371-407  (co-authored with Pradeep Chintagunta).

"Investigating the Effects of Store Brand Introduction on Retailer Demand and Pricing Behavior," Management Science, 2002, Vol. 48, No. 10, 1242-1267 (co-authored with Pradeep Chintagunta and Andre Bonfrer).

CONFERENCE PRESENTATION:

“A Discrete/Continuous Model of Multi-Category Purchase Behaviors of Households”, INFORMS Marketing Science Conference, Erasmus University, Rotterdam, Netherlands, June 2004.

WORKING PAPERS:

 “A Dynamic Model for Repayment Behaviors of New Customers in the Credit Card Market,” (with Yi Zhao and Ying Zhao).

“Item Aggregates and Price Elasticity”.

  “A Multi-Category Approach to Modeling Consumer Preference Evolution: The Case of Sporting Goods, ” (with Nara Youn and Douglas MacLachlan).

REVIEWING FOR:

Marketing Science, Management Science, Quantitative Marketing and Economics, Journal of Economic Psychology.