Robert S. WYER Adjunct Professor  Email:mkwyer@ust.hk PhD University of Colorado  MEE New York University BEE Rensselaer Polytechnic Institute [ CV ]

PROFESSIONAL EXPERIENCE:

• Professor Emeritus, University of Illinois, Urbana-Champaign (1995 - present)
• Professor, University of Illinois, Urbana-Champaign (1973 - 95)
• Professor, University of Illinois, Chicago (1971 - 73)
• Associate Professor, University of Illinois, Chicago (1967 - 71)
• Assistant Professor, University of Illinois, Chicago (1965 - 67)
• Assistant Professor, University of Iowa (1963 - 65)

RESEARCH INTERESTS:

Information processing; the representation of narrative information in memory and its use in judgment; priming effects on comprehension, judgment, and decisions; memory processes; affect and cognition.

SELECTED RECENT PUBLICATIONS:

“Visual and Verbal Processing Strategies in Comprehension and Judgment,” Journal of Consumer Psychology (invited article), 2008 Oct (co-authored I.W.P. Hung and Y. Jiang).

“Chinese Working in Groups: Effort Dispensability versus Normative Influence,” Asian Journal of Social Psychology, 2008 Sept, 11 (3) (co-authored with Y.Y.Hong and C.P.S. Fong).

“Disposition Effects and Underlying Mechanisms in the E-trading of Stocks, “ Journal of Marketing Research, 2008 June, 45 (3) (co-authored with H.J. Lee, J.W. Park and J.Y. Lee).

“Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information,” Journal of Consumer Research, 2008 Feb, 34 (5) (co-authored with H. Shen).

“The Impact of Negative Affect on Responses to Affect-Regulating Experiences,” Journal of Consumer Psychology, 2008, 18 (1) (co-authored with H. Shen).

“Social Psychology And Consumer Psychology: An Unexplored Interface,” In M. Wänke (Ed.) Frontiers of Social Psychology: The Social Psychology of Consumer Behavior, Psychology Press (co-authored with R. Adaval).

“The Effect of Mind-sets on Consumer Decision Strategies,” Journal of Consumer Research, 207 Dec, 34 (4) (co-authored with A.J. Xu).

"The Role of Knowledge Accessibility in Cognition and Behavior: Implications For Consumer Information Processing," In C. Haugtvedt, F. Kardes, & P. Herr. (Eds.), Handbook of Consumer Psychology. Mahwah, NJ: Erlbaum, 2008, 31-76.

"Brand Synergy Effects in Multiple Brand Extensions," Journal of Marketing Research, 2007 Nov, Vol. 44, Issue 4, 663 (co-authored with B. Shin and J.W. Park).

"Subjective Impressions of Minority Group Representation in the Media: A Comparison of Majority and Minority Viewers’ Judgments and Underlying Processes," Journal of Consumer Psychology, 2007, 17 (1), 36-48 (co-authored with D.A. Briley and L.J. Shrum).

"The Impact of Pictures on Narrative-Based Impression Formation: A Process Interference Model," Journal of Experimental Social Psychology, 2007, 43, 352-364 (co-authored with R. Adaval and L.M. Isbell).

"Comprehension Processes in Advertising: Words, Sentences and Narratives," In T. Lowrey (ed.), Psycholinguistic Phenomena in Marketing Communications, Mahwah, NJ: Erlbaum, 2007, 294-276.

"Principles of Mental Representation," In A. Kruglanski & E. T. Higgins (Eds.), Social Psychology: Handbook of Basic Principles. New York: Guilford, 2007, 285-331.

"Three Models of Information Processing: An Evaluation and Conceptual Integration," Psychological Inquiry, 2006, 17, 185-194.

"The Role of Information Processing in Single-Alternative and Multiple-Alternative Judgments and Decisions," In F. R. Kardes, P. M. Herr, & J. Nantel (Eds.), Applying Social Cognition to Consumer-Focused Strategy, 2005 (pp. 1-36). Mahwah, NJ: Erlbaum, 2005, 1-36.

"Does Loving a Brand Mean Loving Its Products? The Role of Brand-elicited Affect in Brand Extension Evaluations," Journal of Marketing Research, 2005, 42, 495-506 (co-authored with C Yeung).

"Belief Formation, Organization and Change: Cognitive and Motivational Influences," In D. Albarracin, B. T. Johnson, & Mark P. Zanna (Eds.), Handbook of Attitudes and Attitude Change. Mahwah , NJ : Erlbaum, 2005, pp 273-322 (co-authored with D. Albarracin).

"Communicating About a Social Interaction: Effects on Memory for Protagonists' Statements And Nonverbal Behaviors," Journal of Experimental Social Psychology, 2004, 40 (4), 450-465 (co-authored with R. Adaval).

"Affect, Appraisal and Consumer Judgment," Journal of Consumer Research, 2004, 31, 412-424 (co-authored with C. Yeung).

"A Personalized Theory of Theory Construction,"  Personality and Social Psychology Review, 2004, 8, 200-208.

"The Role of Narratives in Media-Based Information Processing," In L. J. Shrum (Ed.) The Psychology of Entertainment Media: Blurring The Lines Between Entertainment and Persuasion.  Mahwah, NJ : Erlbaum, 2004, pp 137-160 (co-authored with R. Adaval).

"The Cognitive Organization and Use of General World Knowledge," in J.T. Jost, M. Banaji and D. Prentice (eds.) The Yin and Yang of Social Cognition: Perspectives on the Social Psychology of Thought Systems, 2004, pp. 97-112.

"Cultural, Social and Emotional Determinants of Decisions under  Uncertainty. Organizational Behavior and Human Decision Processes, 2003, 90, 304-322 (co-authored with C.P.S. Fong).

"Message Reception Skills in Social Communication," in J.O. Greene and B. Burleson (eds.), Handbook of Communication and Social Interaction Skills, Mahwah, NJ: Erlbaum, 2003, 291-356 (co-authored with R. Adaval).

"The Construction and Use of Narratives in the Comprehension and Evaluation of Social Experience," in M.P. Zanna (ed.), Advances in Experimental Social Psychology (Vol. 34), San Diego, CA: Academic Press, 2002 (co-authored with R. Adaval and S.J. Colcombe).

"The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions," Journal of Consumer Research, 2002, 29-400-415 (co-authored with D. Briley).

"Language and Advertising Effectiveness: Mediately Influences of Comprehension and Cognitive Elaboration," Psychology and Advertising, 2002, 693-712.

"Psychological Determinants of Candidate Evaluations and Voting Decisions," in V.C. Ottati et al (eds.) Developments in Political Psychology, Plenum, 2002, 3-28 (co-authored with V. Ottati, M. Deiger and D. Houston).

"Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations," Journal of Consumer Psychology, 2002, 12, 327-340 (co-authored with A.J. Wang).

"The Role of Prototypes in the Mental Representation of Temporally-Related Events," Cognitive Psychology, 2002, 44, 67-203 (co-authored with S. Colcombe).

"Affective Feelings as Feedback: Some Cognitive Consequences," in L.L. Martin & G.L. Clore (eds.) Theories of Mood and Cognition: A User's Handbook (pp. 27-62). Mahwah, NJ: Erlbaum 2001, 27-62 (co-authored with G. Clore, B. Dienes, K. Gasper, C. Gohm & L. Isbell).

"Transitory Determinants of Values and Decisions: The Utility (or Nonutility) of Individualism and Collectivism in Understanding Cultural Differences," Social Cognition, 2001, 19, 197-227 (co-authored with D. Briley).

"The Effects of Priming a Bipolar Attribute Concept on Dimension Versus Concept-Specific Accessibility of Semantic Memory," Journal of Personality and Social Psychology, 2001, 81, 405-420 (co-authored with J. Park, S. Yoon and K. Kim).

"Elaborative and Nonelaborative Processing of a Behavior-Related Communication," Personality and Social Psychology Bulletin, 2001, 27, 691-705 (co-authored with D. Albarracin).

"The Cognitive Impact of Past Behavior: Influences on Beliefs, Attitudes and Future Behavioral Decision," Journal of Personality and Social Psychology, 2000, 79, 5-22 (co-authored with D. Albarracin).

"Cultural Variation in the Use of Current Life Satisfaction to Predict the Future," Journal of Personality and Social Psychology, 2000, 78, 434-445 (co-authored with S. Oishi and S. Colcombe).

BOOKS:

Social Comprehension and Judgment: The Role of Situation Models, Narratives and Implicit Theories,  Mahwah, NJ: Erlbaum, 2004.

Advances in Social Cognition, (Vol. l - l2), l988 - l999 (Editor).

Handbook of Social Cognition, Lawrence Erlbaum Associates, l994 (co-edited with T.K. Srull).

Memory and Cognition in its Social Context, Hillsdale, NJ: Lawrence Erlbaum Associates, l989 (co-authored with T.K. Srull).

Social Cognition, Inference, and Attribution, 1979, Hillsdale, NJ: Erlbaum (co-authored with D. Carlston).

Cognitive Organization and Change, 1974, Hillsdale, NJ: Erlbaum.

REVIEWING FOR:

Journal of Personality & Social Psychology (editorial board), Journal of Consumer Psychology (editorial board), European Journal of Social Psychology (editorial board), Personality and Social Psychology Review (editorial board), Media Psychology (editorial board), Psychological Review, Psychological Bulletin, Journal of Applied Social Psychology, Canadian Journal of Psychology, British Journal of Social and Clinical Psychology, Psychological Reports, European Journal of Social Psychology, Organizational Behavior and Human Decision Processes, Personality and Social Psychology Bulletin, Social Cognition, Journal of Consumer Research, Basic and Applied Social Psychology, Journal of Abnormal Psychology, Development Psychology, Journal of Marketing Research.

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