Bayesian data analysis; eye movements; retailing;
spatial models; visual attention; online marketing.
Bayesian
Estimation of the Multinomial Logit Model: A Comment on Holmes
and Held, "Bayesian Auxiliary Variable Models for Binary and
Multinomial Regression" Bayesian Analysis, 2011,
6(2), 353-356.
"Defining
Eye-Fixation Sequences Across Individuals and Tasks: The
Binocular-Individual Threshold (BIT) Algorithm,"
Behavior Research Methods, 2011, 43 (1), 239-257
(co-authored with Michel
Wedel and Rik Pieters). [Matlab
code of BIT Algorithm]
"A
Viral Branching Model for Predicting the Spread of Electronic
Word-of-Mouth," Marketing Science, 2010, 29 (2),
348-365 (co-authored with Gerrit van Bruggen, Jehoshua Eliashberg
and Berend Wierenga).
"Viral Marketing: What is it and What
are the Components of Viral Success?," in The Connected
Customer, eds. Stefan Wuyts, Marnik G. Dekimpe, Els
Gijsbrechts, and Rik Pieters, Routledge, New York, 257-282, 2010
(co-authored of Gerrit van Bruggen).
"Cross-National
Logo Evaluation Analysis: An Individual-Level Approach,"
Marketing Science, 2009; 28 (5), 968-985 (co-authored with
Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts,
Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley,
John R. Doyle, Alexander Fedorikhin, M. Janakiraman, B. Ramaseshan
and Bernd H. Schmitt).
"Competitive
Brand Salience," Marketing Science, 2008, 27 (5),
922-931 (co-authored with Rik Pieters and Michel Wedel).
Eye-Movement Analysis of Search Effectiveness,
Journal of the American Statistical
Association, 2008, 103 (482), 452-461.
International Journal of Research in Marketing (editorial
board), Marketing Science (ad-hoc reviewer), International Journal
of Research in Marketing (ad-hoc reviewer), International Journal
of Advertising (ad-hoc reviewer), EMAC (ad-hoc reviewer),
Statistica Neerlandica (ad-hoc reviewer).
