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Marketing Industry Insights

 

A series of inspirational talks. Guests from well-established companies are invited to share their experience.

 

Previous Events

  • “What They Have Taught Me: LG, Motorola, MetLife and Lan Kwai Fong”
    By Ms. Andrea Wang [Deputy Director of Marketing & Events (China), Lan Kwai Fong Group]
    Topic: From mobile device to entertainment industry, from tangible goods to intangible services, what can be learned from my 10 years in marketing?
    http://videochannel.ust.hk/Watch.aspx?Video=017331980F1BBE10 (accessible by UST staffs or students only)

  • Measure What Matters: Marketing Science in Facebook”
    By Mr. Terry Meng [Marketing Science Lead, Facebook Greater China]
    Topic: Introduce the current application of marketing science in Facebook including big data analytics, measures for advertising effectiveness, and data-driven consumer insights