Marketing Industry Insights
A series of inspirational talks. Guests from well-established
companies are invited to share their experience.
“What They Have Taught
Me: LG, Motorola, MetLife and Lan Kwai Fong”
By Ms. Andrea Wang [Deputy Director of Marketing & Events
(China), Lan Kwai Fong Group]
Topic: From mobile device to entertainment industry, from
tangible goods to intangible services, what can be learned
from my 10 years in marketing?
(accessible by UST staffs or students only)
What Matters: Marketing Science in Facebook”
By Mr. Terry Meng [Marketing Science Lead, Facebook Greater China]
Topic: Introduce the current application of marketing science in
Facebook including big data analytics, measures for advertising
effectiveness, and data-driven consumer insights