Marketing Industry Insights

A series of inspirational talks. Guests from well-established companies are invited to share their experience.

Previous Events

"What They Have Taught Me: LG, Motorola, MetLife and Lan Kwai Fong"
By Ms. Andrea Wang (Deputy Director of Marketing & Events (China), Lan Kwai Fong Group)

Topic: From mobile device to entertainment industry, from tangible goods to intangible services, what can be learned from my 10 years in marketing?

Video: http://videochannel.ust.hk/Watch.aspx?Video=017331980F1BBE10 (accessible by UST staffs or students only)

 

"Measure What Matters: Marketing Science in Facebook"
By Mr. Terry Meng (Marketing Science Lead, Facebook Greater China)

Topic: Introduce the current application of marketing science in Facebook including in data analytics, measures for advertising effectiveness, and data-driven consumer insights.