The School believes that a successful business professional should not focus narrowly on a single function or discipline. Instead, the person should be well-versed in many areas of business and management. This belief underpins the development of the School's undergraduate programs.

Major
After completing nine first-year foundation courses covering major areas of business and management, BBA students use the broad knowledge they have gained to select a major at the end of their first year. Students then choose courses based on that major and their areas of interest to be taken during their second and third years. Double majors are possible, leading to multiple program designations such as BBA in Operations Management and Marketing.

Minor
The flexibility of the School's BBA/BSc program structure makes it possible for students to minor in:

China Studies	Bioengineering	Chemistry
Humanities	Biochemistry	Mathematics
Liberal Studies	Biology	Physics
Social Science