22.04.2020

Moment-to-Moment Synchronicity: New Way to Gauge Consumer Perceptions Through Live Media Social Listening

The latest disruptive research measures the way in which consumers of information react to that information in real time through a novel measure called moment-to-moment synchronicity (MTMS). In this presentation, Prof Wenbo WANG would share his insights on how live social media posts are analyzed in conjunction with range of other capturable variables to measure consumer engagement on a progressive basis.

王文博

Associate Professor
Marketing