consumer behavior

When Resources are Scarce, Range Pricing Offers Will Be More Attractive
范林莹 | LI, Xueni Shirley | JIANG, Yuwei

“Save from 30% to 50% today!” Range offers like this—advertising flexible price options with ...

Strategic Distribution Channels
LU, Tao | 陈滢儒 | TOMLIN, Brian | WANG, Yimin

A wide variety of industries have production lines that produce multiple outputs at the same time. In some cas ...

Consumer Choice in the Information Age
KE, T. Tony | 林松

In today’s digital era, online research plays a key part in the decision to buy a particular product or ...

Optimal Pricing and Sequential Consumption
ZHOU, Junjie | 陈滢儒

Social interactions play a crucial role in the markets of social goods. This paper examines the optimal sellin ...

Fairness Concern and Distribution Channel Selection
YI, Zelong | WANG, Yulan | LIU, Yun | 陈滢儒

As unfairness in business transactions widely exists nowadays, consumers are increasingly worried about fairne ...

Politics and the Consumption of Luxury Goods
DUBOIS, David | KIM, Christine | PARK, Brian

Political views can tell us a lot about a person, not just what they might do in the ballot box. How someone s ...

Market Strategies: Manufacturers, Retailers, and Consumers
GUAN, Xu | 陈滢儒

Supply chains are an integral part of business and form the network between a company and its suppliers to pro ...

Under Pressure: Consumers’ Responses to Context-based Marketing
川口康平 | UETAKE, Kosuke | WANATABE, Yasutora

Consumer demographics, product attributes, and purchase history has long been at the heart of marketing commun ...

Customer Bounded Rationality in Posterior Price-Matching Mechanism
YIN, Zhe | HUANG, Tingliang | 陈滢儒

The posterior price-matching is a mechanism where a firm reimburses the price difference to a customer who has ...

Going against the Flow: Bodily Sensation and Consumer Choice
KWON, Mina | ADAVAL, Rashmi

Economists believe that consumers making purchasing decisions are pre-programmed to choose the normatively pre ...