marketing analytics

Harbingers of Failure

Managing new products is important for many firms. One challenging problem is how to predict the success of a ...

Harbingers of Product Failure (and Success)

Managing new products is important for many firms. One challenging problem is how to predict the success of a ...

Harbingers of Failure
ANDERSON, Eric T | 林松 | SIMESTER, Duncan | TUCKER, Catherine

Managing new products is important for many firms. One challenging problem is how to predict the success of a ...

Under Pressure: Consumers’ Responses to Context-based Marketing
川口康平 | UETAKE, Kosuke | WANATABE, Yasutora

Consumer demographics, product attributes, and purchase history has long been at the heart of marketing commun ...