purchase decision

The Perfect Match: Personalised Shopping Recommendations for Mobile Devices
LEE, Dongwon | GOPAL, Anandasivam | PARK, Sung-Hyuk

Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspec ...

No More Mr Nice Guy: Tougher Negotiators Make Better Deals
JEONG, Martha | MINSON, Julia | YEOMANS, Michael | GINO, Francesca

Distributive bargaining is innately competitive: one party cannot benefit without the other’s losing out ...

The Power of Surprise as a Marketing Tool
CHATTOPADHYAY, Amitava | KIM, Christine | WADHWA, Monica | 王文博

Before any new product is launched, it must be tested. As customer reviews flow in, companies may find that th ...

Politics and the Consumption of Luxury Goods
DUBOIS, David | KIM, Christine | PARK, Brian

Political views can tell us a lot about a person, not just what they might do in the ballot box. How someone s ...

Under Pressure: Consumers’ Responses to Context-based Marketing
川口康平 | UETAKE, Kosuke | WANATABE, Yasutora

Consumer demographics, product attributes, and purchase history has long been at the heart of marketing commun ...

Going against the Flow: Bodily Sensation and Consumer Choice
KWON, Mina | ADAVAL, Rashmi

Economists believe that consumers making purchasing decisions are pre-programmed to choose the normatively pre ...

How to Win Friends and Influence People

Marketers and other agents use a variety of tactics to influence us. One commonly-used persuasion tactic is fl ...

Pricing Strategies for Gift Giving

Gift giving generates large revenues for businesses, corresponding to 17.6 percent of retail sales in Hong Kon ...

Traveling with Companions: The Social Customer Journey

When customers journey from a need to a purchase decision and beyond, they rarely do so alone. This article in ...