discounting

When Resources Are Scarce, Range Pricing Offers Will Be More Attractive
范林瑩 | LI, Xueni Shirley | JIANG, Yuwei

“Save from 30% to 50% today!” Range offers like this—advertising flexible price options with ...

Discounts: A Double-Edged Sword
CAO, Zike | 許佳龍 | 徐紅

For retailers seeking to stand out in the cutthroat world of e-commerce, discounts can offer a powerful advert ...

When Discount Hurts Sales

How much should we discount our products or services? Many online sellers offer deep discounts to attract cons ...

When Discounts Hurts Sales: The Case of Daily-Deal Markets

Online daily-deal platforms, such as Groupon and LivingSocial, have become a prominent price promotion venue. ...