data analytics

The Perfect Match: Personalised Shopping Recommendations for Mobile Devices
LEE, Dongwon | GOPAL, Anandasivam | PARK, Sung-Hyuk

Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspec ...

Cash Back
夏耀祥 | SHANG, Weixin | WANG, Yunjie

Rebate, or money that is returned to the consumer after they have paid for goods or services, is a popular for ...

Ask the Audience

Traditionally, firms had to rely mainly on their employees to solve any problems. However, with the increased ...

High Volume Recruitment: Success through Analytics

Many organizations recruit a large number of people in a short amount of time, a practice known as high volume ...

Giving Online Consumers What they Want
劉佳 | TOUBIA, Olivier

With the rise of search engines such as Google, it is becoming increasingly important to determine how consume ...

The Perils of too much Information: An Agricultural Framework
陳瀅儒 | HE, Qiao-Chu | SHEN, Zuo-Jun Max

Agriculture—the science of cultivating soil, growing crops, and raising livestock—is the primary e ...

Innovation and Development via Overseas Exports
XIE, Zhenzhen | 李家濤

Exporting plays a significant role in the development of a firm, as can provide an opportunity to access knowl ...