branding

Going against the Flow: Bodily Sensation and Consumer Choice
KWON, Mina | ADAVAL, Rashmi

Economists believe that consumers making purchasing decisions are pre-programmed to choose the normatively pre ...

“Bang bang”: an optimal sales strategy for perishable goods
HU, Peng | SHUM, Stephen | 于漫

Shopkeepers and store managers should base decisions on whether to discount or destroy leftover perishable goo ...

Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives

The emerging phenomenon of personal branding on social media has important implications for job seekers, emplo ...