商學院故事

03.01.2018

Marketing in a Digital World

The rapid rise of digital media in recent years has had a major impact on the marketing sector, bringing a h ...

03.01.2018

From the Dean

The business community has been getting very excited about the possibilities of digital marketing for some t ...

03.01.2018

Google Makes Mobile Marketing Available for All

As consumers around the world increasingly turn to the mobile for information, entertainment, and beyond, Goog ...

03.01.2018

Tencent Music: Let the Online Music Grow in a Sustainably Prosperous Way

Services which enable streaming and downloading music have been available for a long time in most parts of the ...

03.01.2018

McDigitizing Ordinary Marketing to Become Extraordinary Marketing

With 240 restaurants serving more than one million customers every day, McDonald’s is the largest restau ...