Venue: Classroom I (RM6558),  Executive Education Suite, 6/F Annex Building (via Lifts 27-28 or Lifts 29-30), HKUST

Seminar speakers & Presentation Titles:

• Prof. Peter Boatwright (Tepper School of Business):
  "A Satisficing Choice Model"
  
• Prof. Patti Williams (The Wharton School of the University of Pennsylvania)
  "Feeling Like Myself and Feeling Like I Should"
  
• Prof. Page Moreau (Leeds School of Business)
  "The Influence of Identity Motives on Consumers' Evaluations of Their Own Creative Products"
  
• Prof. Miklos Sarvary (INSEAD)
  "A Competitive Analysis of Web 2.0 Communities: Differentiation with User-generated Content"
  
  

Venue: Classroom III (RM6573), Executive Education Suite, 6/F Annex Building (via Lifts 29-30), HKUST

Seminar speakers & Presentation Titles:

• Prof. Aparna Labroo (The University of Chicago Booth School of Business):
  "The "Attainability-Superiority" Framework: When and Why Non-Instrumental Effort Will Increase Consumer Preference"
  
• Prof. John Zhang (The Wharton School of the University of Pennsylvania):
  "Pay-as-You-Wish Pricing"
  
• Prof. Sha Yang (University of Southern California, Marshall School of Business):
  "Inferring Competition in Search Engine Advertising with Limited Information"
  
• Prof. Stijn van Osselaer (Rotterdam School of Management):
  "The Rich are Always Right: The Influence of Advisor Wealth on Consumer Advice Taking"

Marketing Research Camp 2009

• Prof. Geeta Menon (The Wharton School of the University of Pennsylvania):
  “The Evolution Of Brand Preferences: Evidence From Consumer Packaged Goods”
  
• Prof. Olivier Toubia (Columbia Business School, Columbia University):
  “The Silver Lining Effect: Formal Analysis and Experiments”

Dec 11, 09

• Prof. Jean-Pierre Dubé (The University of Chicago Booth School of Business):

“The Evolution Of Brand Preferences: Evidence From Consumer Packaged Goods”

• Prof. Darren Dahl (Sauder School of Business, the University of British Columbia):

“The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context”

Marketing Research Camp 2008

Venue: Classroom III (RM6573), Executive Education Suite, 6/F Annex Building (via Lifts 27/28), HKUST
Seminar speakers:
Dec 9, 08

• Prof. Gal Zauberman (The Wharton School, Univ. of Pennsylvania)
:
"It’s about Time: Cognitive Processes in Intertemporal Choice”

• Prof. Sridhar Moorthy (Joseph L. Rotman School of Management, Univ. of Toronto):

"On Advertising”

• Prof. Pradeep Chintagunta (Univ. of Chicago Graduate School of Business):

"Complementarities and the Demand for Home Broadband Internet Services"

• Prof. Amitava Chattopadhyay (INSEAD):

"Valuing Time: Moderate Download Times Can Improve Online Goal Pursuit"

Marketing Research Camp 2007

Four scholars at quantitative field and psychology field were invited to present in a two-day research camp.  Talks were provided to give opportunities for great researchers and PhD students to exchange ideas in a relaxed and friendly atmosphere.  It also gave opportunities for PhD students to communicate with scholars before starting their career. In this year, Prof. Yuxin Chen (New York University), Prof. Priya Raghubir (The University of California at Berkeley), Prof. Joel Huber (Duke University), and Prof. Greg Allenby (The Ohio State University) are invited to present in the camp.

Four scholars at quantitative field and psychology field were invited to present in a two-day research camp.  Talks were provided to give opportunities for great researchers and PhD students to exchange ideas in a relaxed and friendly atmosphere.  It also gave opportunities for PhD students to communicate with scholars before starting their career. In this year, Prof. Susan Broniarczyk (The University of Texas at Austin), Prof. David R. Bell (University of Pennsylvania), Prof. Kamel Jedidi (Columbia University), Prof. Rajagopal Raghunathan (The University of Texas at Austin) are invited to present in the camp.