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The Bachelor of Business Administration (BBA) Program (4 years program)

Economics is a social science that studies people's decisions under constraints. It offers expertise in topics such as behavior of consumers and firms, efficiency and equity of markets, economic growth, business cycles, international trade and finance, taxation and public policies, etc.
The BBA program in Economics focuses on problems closely related to a company's external economic environment and internal operation, and on economic reasoning, which can contribute to sound business decision making.

Combining the analytical nature of economics with other business disciplines, students will have wide range of career choice in different business fields, or they can pursue further study in different business areas.

All students are required to finish a project/paper before they graduate.

The Program Structure

n the first three semesters of their study, students takes foundation courses covering the major areas of business and management; mathematics and  language courses; and university common core courses. Major business areas include accounting, economics, finance, information systems, operations management, management of organizations and marketing. 

Students then select their major field of study and enter economics as major or second major. From the fourth semester on, they start to take required and elective courses in economics.

Second Major and Minor Programs

The curriculum of the BBA program  has a multi-disciplinary perspective, giving students opportunities to study all business field courses available to choose a second major in Professional Accounting, Finance, Information Systems, Operations Management, Management of Organizations or Marketing and/or take minor program(s).

Minor Programs



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Program Intended Learning Outcomes

Graduates will be critical and creative thinkers who make effective decisions supported by analytical and quantitative techniques.
  1.1  Analyze the core issues and weigh the significance of key assumptions used in business decision-making scenarios.
  1.2 Solve business problems using appropriate quantitative and analytical techniques.
  1.3 Approach business problems from alternative perspectives and consider unconventional concepts and solutions.
  1.4 Defend reasoned solutions to business problems.
Graduates will be effective communicators in oral and written English and Chinese for general business applications.
  Communicate effectively in oral and Written English.
Graduates will have broad understanding of the core business functions and integrate these functions to solve business problems.
  Understand the core business functions and integrate these functions to solve business problems.
4. Graduates will have in-depth grasp of their area of business concentration or major.
  4.1 Have a general knowledge of economics and can use it to explain economic phenomena
  4.2 Analyze qualitatively and quantitatively basic economic problems,
  4.3 Apply economic knowledge to practical situations and make sound economic decisions,
  4.4 Conduct basic economic analysis and research of the economy and society.
5. Graduates will be effective team members and leaders.
  Work with others effectively and responsibly.
6. Graduates will be effective in multi-cultural and international settings.


Demonstrate a global outlook and an understanding of cultural diversity, as evidenced by an understanding of globalization, the dimensions along which cultures vary and the implications of both for business.
7. Graduates will be effective users of information technology in business applications.
  7.1 Demonstrate proficiency in using IT applications in business and management.
  7.2 Locate, gather, and organize information using appropriate information technology and systems.
  7.3 Use econometric or statistical software to deal with databases and conduct empirical analysis.
8. Graduates will understand their professional and ethical responsibility.
  Understand professional and ethical responsibility
Graduates will be life-long learners who have an inquiring mind characterized by
a love for learning, curiosity, a critical spirit and self-monitoring of their own   learning.
  Act as a lifelong user of economic analysis.



         [BSc program]                      [Department of Economics]