Se-Joon HONG


			Se-Joon HONG Assistant Professor Email:sejoon@ust.hk PhD 1999 Carnegie Mellon University, Information Systems Master’s 1996 Carnegie Mellon University, Information Systems Master’s 1988 University of Illinois at Urbana-Champaign, Business Bachelor 1986 Seoul National University, International Economics

ACADEMIC AND PROFESSIONAL EXPERIENCE

Assistant Professor of ISMT, Hong Kong University of Science and Technology (HKUST), 1999-present
Teaching Assistant, GSIA, Carnegie Mellon University, 1996-1999
Brand Manager (1993-1994), Solution Representative (1992), Personal Systems Division, IBM Korea, 1992-1994
Assistant Manager, Overseas Investment Department, Korea Investment Trust, 1990-1991
Trader, Treasury Department, Credit Lyonnais Seoul Branch, 1989-1990

SELECTED PUBLICATIONS

Articles

“Understanding the Adoption of Multi-purpose Information Appliances: The Case of Mobile Data Services”, Information Systems Research, vol. 17, no. 2, pp. 162-179, 2006 (with K. Y. Tam)
“The Effects of Post-Adoption Beliefs on the Expectation-Confirmation Model for Information Technology Continuance ”, International Journal of Human-Computer Studies, vol. 64, no. 9, pp. 799-810, 2006 (with J.Y.L. Thong and K. Y. Tam)
“Exploring E-Business Implications of the Mobile Internet: A Cross-National Survey in Hong Kong, Japan, and Korea”, International Journal of Mobile Communications, vol. 2, no. 1, pp. 1-21, 2004 (with I. Lee, J. W. Kim, Y. Lee, K. Y. Tam, K. Naruse, and Y. Maeda)
“A Laboratory Study of Consumers' Preferences and Purchasing Behavior in regard to Software Components”, The DATA BASE for Advances in Information Systems, vol. 33, no. 3, pp. 23-37, 2002 (with F. J. Lerch)
“Information Processing Costs in Online Stock Trading”, Electronic Markets, vol. 10, no. 3, pp. 192-196, 2000
“Software Components Engineering: A Market-Driven Approach to Software Engineering Education”, Annals of Software Engineering, vol. 6, pp. 223-251, April 1999 (with N. Flor, and F. J. Lerch)
"Software Reuse and Competition: Consumer Preferences in a Software Component Market", Annals of Software Engineering, vol. 5, pp. 53-83, September 1998 (with F. J. Lerch, N. Flor, and M. Fichman)

Conference Proceedings/Papers

"Cross-cultural Comparison for Cultural Aspects of Mobile Internet: Focusing on Korea and Hong Kong," Proceedings of the Tenth Americas Conference on Information Systems, New York, New York, August 2004 (with I. Lee, B. Choi, J. Kim, and K. Y. Tam)
"Exploring the Mobile Internet Businesses from a User Perspective: A Cross-National Study in Hong Kong, Japan and Korea," Proceedings of the Tokyo Mobile Roundtable, Tokyo, May 2002 (with J. Kim, K. Y. Tam, I. Lee, Y. Lee, K. Naruse, and Y. Maeda)

Book Chapters

“Metrics for Cross-Cultural Characteristics of Mobile Internet Services,” in Human Computer Interaction in Management Information Systems, Vol. 2: Applications, in V. Zwass (ed.), Advances in Management Information Systems Series, M.E. Sharpe, forthcoming (with J. Kim, K. Y. Tam, I. Lee, B. Choi, and K. Naruse)

Presentations

"Exploring Factors Affecting Mobile Data Services Adoption", Mobile Commerce Workshop, Korea University, September 2003
"A Research Issue in Mobile HCI", Mobile HCI Workshop, University of California at Irvine, March 2003
"Information Processing Costs in Online Stock Trading", Electronic Commerce Workshop, Ajou University (Korea), May 2000
"Software Reuse," Executive Program for Japanese System Engineers, Carnegie Mellon University, June 1999

CONSULTATIONS AND EXECUTIVE EDUCATION

Executive Program for Japanese System Engineers, GSIA, Carnegie Mellon University, June 1999

HONORS