Hui, W., B. Yoo, V. Choudhary and K. Y. Tam, "Sell by Bundle or Unit?: Pure Bundling versus Mixed Bundling of Information Goods" Decision Support Systems, 53, 3, 2012, 517-525.
Ho, S.Y., Bodoff, D., and Tam, K.Y., "Timing of
Adaptive Web Personalization and its Effects on Online Consumer
Behavior" Information Systems Research, 22, 3, 2011, 660-679
Kwan, S., So, M., Tam, K. Y.,
“Applying Randomized Response Technique to Elicit Truthful Responses to
Sensitive Questions in IS Research: The Case of Software Piracy
Behavior” Information Systems Research, 21,4,2010, 941-959.
Xu, X., Venkatesh, Tam, K. Y.,
and Hong, S. J., “Model of Migration and Use of Platforms: Role of
Hierarchy, Current Generation, and Complementarities in Consumer
Settings” Management Science,
56, 8, 2010, 1304-1323.
Tam, K. Y. and S. Y. Ho, “Understanding the Impact of
Web Personalization on User Information Processing, Behavior and Judgment” MIS Quarterly, 30, 4, 2006, 865-890.
Hong, S. J. and Tam, K. Y., "Understanding the Adoption of Multi-purpose
Information Appliances: The Case of Mobile Data Services, " Information
Systems Research, 17, 2, 2006, 162-179
Tam, K. Y. and S. Y. Ho, "Web Personalization
as a Persuasion Strategy: An Elaboration Likelihood Model Perspective,
" Information Systems Research, 16, 3, 2005, 271-291.