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Associate Provost
Dean of Students
Chair Professor of Information Systems, Business Statistics and Operations Management

PhD Purdue University, Management Information Systems 
M.S. Purdue University, Computer Science
B.S. University of Illinois, Mathematics and Computer Science


Hong Kong University of Science and Technology 
Founding Dean of Undergraduate Education, 2007-2011
Associate Vice-President for Academic Affairs, 2005-2007

HKUST Business School
Associate Dean, 1999-2006
Chair Professor of Information Systems, Business Statistics and Operations Management

University of Texas, Austin
Assistant Professor, 1987-1992 

Research Scientist, EDS, 1991 


    Electronic Commerce

    Big Data

    Personalization and HCI


Hui, W., B. Yoo, V. Choudhary and K. Y. Tam, "Sell by Bundle or Unit?: Pure Bundling versus Mixed Bundling of Information Goods" Decision Support Systems, 53, 3, 2012, 517-525.

Ho, S.Y., Bodoff, D., and Tam, K.Y., "Timing of Adaptive Web Personalization and its Effects on Online Consumer Behavior" Information Systems Research, 22, 3, 2011, 660-679

Kwan, S., So, M., Tam, K. Y., “Applying Randomized Response Technique to Elicit Truthful Responses to Sensitive Questions in IS Research: The Case of Software Piracy Behavior” Information Systems Research, 21,4,2010, 941-959.

Xu, X., Venkatesh, Tam, K. Y., and Hong, S. J., “Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings” Management Science, 56, 8, 2010, 1304-1323.

Jaisingh, J., See-To, E. W. K., and Tam, K. Y., "The Impact of Open Source Software on the Strategic Choices of Firms Developing Proprietary Software," Journal of Management Information Systems, 25, 3, 2009, 241-275.

Hui, W., Yoo, B. J., and K. Y. Tam, "The Optimal Number of Versions: Why Does Goldilocks Pricing Work for Information Goods?" Journal of Management Information Systems, 24, 3, 2007, 171-196.

Tam, K. Y. and S. Y. Ho, “Understanding the Impact of Web Personalization on User Information Processing, Behavior and Judgment” MIS Quarterly, 30, 4, 2006, 865-890.

Hong, S. J. and Tam, K. Y., "Understanding the Adoption of Multi-purpose Information Appliances: The Case of Mobile Data Services, " Information Systems Research, 17, 2, 2006, 162-179

Tam, K. Y. and S. Y. Ho, "Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective, " Information Systems Research, 16, 3, 2005, 271-291.


    Consultant, IBM China/Hong Kong; Merrill Lynch(Asia Pacific); Hongkong Telecom; Tele Danmark; Hong Kong Industrial Technology Centre Corporation; Open University of Hong Kong; HSBC; Sun Microsystems; Symantec, PCCW eBusiness Solutions, and OFTA.


    Director, Tongyi Industrial Group Center for Electronic Commerce

    Member of the Editorial Board; International Journal of Electronic Commerce; Journal of Management Information Systems; AIS Transaction on HCI; Information Systems Frontiers

    Member, Steering Group on Financial Technologies of HKSAR

    Member, Research Grants Council of UGC

    Member, Curriculum Development Council of EDB

    Member, HKEAA Public Examination Board

    Member, Self-financing Post-Secondary Education Fund Steering Committee of EDB

    Member, Self-financing Post-Secondary Education Committee of EDB

    Member, the Vetting Committee for the Allocation of Sites and Start-up Loan for Post-secondary Education Providers of EDB

    Board of Directors, JUPAS