K Y TAM Associate Provost Dean of Students Chair Professor of Information Systems, Business Statistics and Operations Management kytam@ust.hk PhD Purdue University, Management Information Systems  M.S. Purdue University, Computer Science B.S. University of Illinois, Mathematics and Computer Science

EMPLOYMENT:

Hong Kong University of Science and Technology 
Founding Dean of Undergraduate Education, 2007-2011
Associate Vice-President for Academic Affairs, 2005-2007

HKUST Business School
Associate Dean, 1999-2006
Chair Professor of Information Systems, Business Statistics and Operations Management

University of Texas, Austin
Assistant Professor, 1987-1992 

Other
Research Scientist, EDS, 1991 

RESEARCH INTEREST:

Electronic Commerce

Adoption of Information Technologies

Web Personalization and HCI

SELECTED PUBLICATIONS (2004-present)   

Ho, S.Y., Bodoff, D., and Tam, K.Y., "Timing of Adaptive Web Personalization and its Effects on Online Consumer Behavior" to appear in Information Systems Research.

Kwan, S., So, M., Tam, K. Y., “Applying Randomized Response Technique to Elicit Truthful Responses to Sensitive Questions in IS Research: The Case of Software Piracy Behavior” Information Systems Research, 21,4,2010, 941-959.

Xu, X., Venkatesh, Tam, K. Y., and Hong, S. J., “Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings” Management Science, 56, 8, 2010, 1304-1323.

Jaisingh, J., See-To, E. W. K., and Tam, K. Y., "The Impact of Open Source Software on the Strategic Choices of Firms Developing Proprietary Software," Journal of Management Information Systems, 25, 3, 2009, 241-275.

Hui, W., Yoo, B. J., and K. Y. Tam, "The Optimal Number of Versions: Why Does Goldilocks Pricing Work for Information Goods?" Journal of Management Information Systems, 24, 3, 2007, 171-196.

Tam, K. Y. and S. Y. Ho, “Understanding the Impact of Web Personalization on User Information Processing, Behavior and Judgment” MIS Quarterly, 30, 4, 2006, 865-890.

Hong, S. J. and Tam, K. Y., "Understanding the Adoption of Multi-purpose Information Appliances: The Case of Mobile Data Services, " Information Systems Research, 17, 2, 2006, 162-179.

Tam, K. Y. and S. Y. Ho, "Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective, " Information Systems Research, 16, 3, 2005, 271-291.

Hong, W. Y., J. Y. L. Thong, K. Y. Tam, "Does Animation Attract Online Consumers' Attention? The Effect of Flash on Information Search Tasks," Information Systems  Research, 15,1,2004,60-86.

CONSULTATIONS AND EXECUTIVE EDUCATION 

Consultant, IBM China/Hong Kong; Merrill Lynch(Asia Pacific); Hongkong Telecom; Tele Danmark; Hong Kong Industrial Technology Centre Corporation; Open University of Hong Kong; HSBC; Sun Microsystems; Symantec, PCCW eBusiness Solutions, and OFTA.

SERVICE ACTIVITIES WITHIN COLLEGE AND PROFESSION 

Director, Center for Electronic Commerce

Member of the Editorial Board; Decision Support Systems; International Journal of Electronic Commerce; Journal of Management Information Systems; AIS Transaction on HCI; Information Systems Frontiers

Lead Manager, Campus-wide ERP Project at HKUST

Board Member of HKEAA and JUPAS