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K Y TAM

Dean of Business and Management
Chair Professor of Information Systems, Business Statistics and Operations Management
kytam@ust.hk

PhD Purdue University, Management Information Systems 
M.S. Purdue University, Computer Science
B.S. University of Illinois, Mathematics and Computer Science

EMPLOYMENT:

Hong Kong University of Science and Technology 
Associate Provost and Founding Dean of Students, 2011-2016
Founding Dean of Undergraduate Education, 2007-2011
Associate Vice-President for Academic Affairs, 2005-2007

HKUST Business School
Associate Dean, 1999-2006
Chair Professor of Information Systems, Business Statistics and Operations Management

University of Texas, Austin
Assistant Professor, 1987-1992 

Other
Research Scientist, EDS, 1991 


RESEARCH INTEREST:

    Electronic Commerce

    Big Data

    Personalization and HCI


SELECTED PUBLICATIONS    

Hui, W., B. Yoo, V. Choudhary and K. Y. Tam, "Sell by Bundle or Unit?: Pure Bundling versus Mixed Bundling of Information Goods" Decision Support Systems, 53, 3, 2012, 517-525.

Ho, S.Y., Bodoff, D., and Tam, K.Y., "Timing of Adaptive Web Personalization and its Effects on Online Consumer Behavior" Information Systems Research, 22, 3, 2011, 660-679

Kwan, S., So, M., Tam, K. Y., “Applying Randomized Response Technique to Elicit Truthful Responses to Sensitive Questions in IS Research: The Case of Software Piracy Behavior” Information Systems Research, 21,4,2010, 941-959.

Xu, X., Venkatesh, Tam, K. Y., and Hong, S. J., “Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings” Management Science, 56, 8, 2010, 1304-1323.

Tam, K. Y. and S. Y. Ho, “Understanding the Impact of Web Personalization on User Information Processing, Behavior and Judgment” MIS Quarterly, 30, 4, 2006, 865-890.

Hong, S. J. and Tam, K. Y., "Understanding the Adoption of Multi-purpose Information Appliances: The Case of Mobile Data Services, " Information Systems Research, 17, 2, 2006, 162-179

Tam, K. Y. and S. Y. Ho, "Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective, " Information Systems Research, 16, 3, 2005, 271-291.

CONSULTATIONS AND EXECUTIVE EDUCATION 

    Consultant, IBM China/Hong Kong; Merrill Lynch(Asia Pacific); Hongkong Telecom; Tele Danmark; Hong Kong Industrial Technology Centre Corporation; Open University of Hong Kong; HSBC; Sun Microsystems; Symantec, PCCW eBusiness Solutions, and OFTA.


PUBLIC SERVICES 

    Member, Research Grants Council of UGC

    Member, Curriculum Development Council of EDB

    Member, HKEAA Public Examination Board

    Member, Self-financing Post-Secondary Education Fund Steering Committee of EDB

    Member, the Vetting Committee for the Allocation of Sites and Start-up Loan for Post-secondary Education Providers of EDB