About Department
Degree Programs
Faculty & Staff
Students & Alumni
Resources & Links
News & Events


Marketing Research Camp 2013 (Dec 8-10, 2013)
  Workshop on Information and Quality (May 26-27, 2009)

2006 Hong Kong Conference on Cultural Influences on Behavior (Dec 14-17, 2006)
Seminar Series







The focus of the Marketing Department is on academic quality and excellence in every endeavor it undertakes. It provides intellectual leadership in academic research and stimulates open discussion of basic research questions. It offers programs at both the undergraduate and postgraduate levels. In December 1999, it opened Asia's first center for experimental business research. 


The HKUST Marketing Department stands out for its sustained research excellence, ranking in the top 10 worldwide for productivity from 2009-2014 (rankings based on publications in the Top Three Marketing journals: Journal of Marketing Research, Journal of Consumer Research, Marketing Science. Source: UT-Dallas Survey).

Journal Leadership
  1. Associate Editors

  2. Editorial Board Memberships

  • Rashmi Adaval, Journal of Consumer Psychology, Basic and Applied Social Psychology

  • Amy Dalton, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research

  • Kristiaan Helsen, International Journal of Research in Marketing

  • Anirban Mukhopadhyay, Journal of Consumer Research, International Journal of Research in Marketing

  • Jaideep Sengupta, Journal of Marketing Research, Journal of Consumer Psychology

  • Ralf van der Lans, International Journal of Research in Marketing

Upcoming Seminars 

  • Oct 31 (Fri) - Mr Yufeng Huang (Tilburg University) : "Learning by Doing and the Demand for Advanced Products "

More upcoming seminars


Selected Recent Publications

More recent publications