 |
Curriculum for BBA in Marketing (2006-07 Intakes)
Major Program Requirements
Core courses
|
MARK |
112 |
Marketing Management |
[3-0-0:3] |
|
ACCT |
101 |
Introduction to Accounting for
Business Majors |
[4-0-0:4] |
|
|
|
|
|
| (1) |
ECON |
110 |
Introductory Microeconomics |
[3-1-0:4] |
|
or |
ECON |
111 |
Microeconomics |
[3-1-0:4] |
|
or |
ECON |
191 |
Honors Microeconomics |
[3-1-0:4] |
|
|
|
|
|
|
FINA |
111 |
Financial Management |
[3:1-0:3] |
|
ISMT |
101 |
Introduction to Information Systems |
[3-0-1:3] |
|
ISMT |
111 |
Business Statistics |
[3-1-0:4] |
|
ISMT |
161 |
Operations Management |
[3-0-0:3] |
|
MGTO |
121 |
Organizational Behavior |
[3-1-0:3] |
Required courses
|
MARK |
222 |
Marketing Research |
[3-1-0:4] |
|
MARK |
242 |
Consumer Behavior |
[3-1-0:4] |
|
MARK |
321 |
Strategic Marketing |
[3-1-0:4] |
| (2) |
LANG |
111 |
Chinese Business Communication I |
[0-3-0:3] |
| (3) |
MATH |
005 |
Pre-Calculus |
[3-1-0:3] |
|
or |
MATH |
006 |
Calculus and Linear Algebra |
[3-1-0:3] |
|
MGTO |
222 |
Business, Society and the Individual |
[1-0-0:1] |
Elective courses
|
Elective
types |
|
Minimum
no. of courses
|
Minimum
total credits
|
| |
MARK |
Marketing Elective |
|
3
|
12
|
General Education Requirements
Electives must be selected from amongst those general
education courses that are listed on
Course
Description.
|
|
Elective types |
|
Minimum
no. of courses |
|
Minimum
total credits |
|
|
GEE(SCIE) |
Science General Education Elective |
1 |
 |
6 |
|
|
GEE(ENGG) |
Engineering General Education Elective |
1 |
| (4) |
|
GEE(H&SS) |
Humanities and Social Science General
Education Elective |
4 |
|
12 |
Required Courses in English Communication
|
LABU |
101 |
Business Case Analyses |
[0-3-0:4] |
|
LANG |
201 |
Business Communication |
[0-3-0:3] |
Other Requirement
|
HLTH |
001 |
Healthy Life Style |
[0 credit] |
Notes:
| (1) |
Students entering with AL Economics take ECON
111; however, those with grade B or above in HKAL Economics
will take ECON 191. All other students without AL
Economics background, including
those entering with AL Business and Economics, take ECON 110. |
| (2) |
Students cannot replace this course
by LANG 014/015 for graduation purposes.
Students recruited from Mainland China will replace this course
by a free elective. For international students who are
assessed as having inadequate Chinese background to take LANG
111, they will replace this course by LANG 113. |
| (3) |
Students should take
one of MATH 005, MATH 006 or a free elective with respect to
their prior mathematics background as follows: |
| |
Prior mathematics background |
Course to be taken |
| |
HKCEE Mathematics only; or grace C or below in HKCEE Additional
Mathematics |
MATH 006 |
| |
Grade B or above in HKCEE Additional Mathematics; OR
a passing grade in AS Mathematics and Statistics, AL/AS Applied
Mathematics or AL Pure Mathematics |
Free Elective |
| |
Qualification apart from the above - students in this group are
required to take a Mathematics Placement Test |
MATH 005, MATH 006 or a free elective, subject to School
approval on consideration of the placement test result.
Details are available at
http://www.ust.hk/math-placement. |
| (4) |
Of these courses, at least one course
in Humanities and one in Social Science are required. |
| (5) |
Students are required to take and
pass this course in their first year of study. Details
of the course and its requirements are announced on the course
website http://www.ab.ust.hk/sao/HLTH001
managed by the Student Affairs Office. |
A minimum of 102 credits is required for the BBA program
in Marketing. Students must take additional course(s) and/or elective(s)
of higher-than-required credit value to meet this minimum total
of 102 credits.
Recommended Pattern of Study for the Curriculum
| 1st year |
Fall |
C |
ACCT 101, ISMT
111, MGTO 121 |
|
|
R |
LABU 101, MATH 005/MATH 006/FREE |
|
|
|
O |
HLTH 001 |
(Total: 14 credits) |
|
Spring |
C |
MARK 112, ECON 110/111/191, FINA 111, ISMT 101,
ISMT 161 |
|
|
R |
LABU 101 |
|
|
|
O |
HLTH 001 |
(Total: 20* credits) |
| 2nd year |
Fall |
R |
LANG 111/LANG 113/FREE, MGTO 222 |
|
|
E |
MARK, GEE(ENGG), GEE(H&SS), FREE |
(Total: 18 credits) |
|
Spring |
R |
MARK222, MARK 242, LANG 201 |
|
|
E |
GEE(SCIE), GEE(H&SS) |
(Total: 17 credits) |
| 3rd year |
Fall |
E |
MARK, GEE(H&SS), three FREE |
(Total: 16-17 credits) |
|
Spring |
R |
MARK 321 |
|
|
E |
GEE(H&SS), MARK, two FREE |
(Total: 17 credits) |
| * |
LABU 101 and MATH 005 are two-semester course.
The course credits will be earned on completion of the course
at the end of 1st year Spring. |
C = core course; R = required course; E = elective
course
|
