Fall 2011

Unless otherwise noted, all seminars will be held at following details:

 

Time:	10:30 - 12:00noon
Venue:	Room 4379, 4/F (via Lifts 17-18) The Hong Kong University of Science and Technology (HKUST) Clear Water Bay, Kowloon

 

Date	Speaker	Topic
Sep 16, 2011 (Fri)	Mr Ab Litt Stanford University	Experience Distortion by Quality and Motivational Signals
Sep 23, 2011 (Fri)	Prof Bart Bronnenberg Professor Faculty of Economics and Business Administration  Tilburg University	Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium
Sep 30, 2011 (Fri)	Mr Chunhua Wu Washington University in St. Louis	Matching Markets in Online Advertising Networks: The Tao of Taobao and the Sense of AdSense
Oct 7, 2011 (Fri)	Ms Sara Kim University of Chicago	Breadth Perspective Theory: The Effect of Self-Affirmation on Consumer Interactions
Oct 21, 2011 (Fri)	Mr Chang Hee Park Cornell University	Modeling Online Visitation and Conversion Dynamics
Oct 28, 2011 (Fri)	Mr Wenbo Wang New York University	Green Lifestyle Adoption: Shopping without Plastic Bags
Nov 4, 2011 (Fri)	Dr Kathryn R Mercurio University of Washington	An Interpretive Frame Model of Identity Dependent Learning: The Moderating Role of Content-State Association
Jan 4, 2012 (Fri)	Prof Sam Hui Assistant Professor of Marketing Leonard N. Stern School of Business New York University	Monetizing the Effect of In-Store Travel Distance on Unplanned Purchases: The Relative Effectiveness of Mobile Shopping Apps versus Store Layout Strategies
Jan 11, 2012 (Wed)	Prof Dilip Soman Professor of Marketing Corus Chair in Communications Strategy Senior Fellow, Desautels Center for Integrative Thinking Rotman School of Mgmt University of Toronto	The Effect of Duration Markers on the Decision to Commence a Task
Jan 20, 2012 (Friday)	Prof Ashesh Mukherjee Associate Professor and Desautels Faculty Scholar  of Marketing Desautels Faculty of Management McGill University	The Effect of Scarcity on Product Evaluation: A Persuasion Knowledge Perspective