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Fall 2017

 

Unless otherwise noted, all seminars will be held at following details:

 
Time:  10:30 - 12:00noon

Venue:

LSK4047, 4/F

Lee Shau Kee Business Building 

The Hong Kong University of Science and Technology (HKUST)

Clear Water Bay, Kowloon

 

 
Date Speaker Topic
Sep 15, 2017 (Fri) Ms Bora Min
Marshall School of Business
University of Southern California
Novelty as Risk and Opportunity:
Opposite Effects of Low Personal Control and Low Predictability on Novelty Seeking
Sep 22, 2017 (Fri) Mr Freeman Wu
W.P. Carey School of Business
Arizona State University
It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
Sep 29, 2017 (Fri)

Cancelled

Prof Ravi Dhar
George Rogers Clark Professor of Management and Marketing
Director of the Center for Customer Insights
Yale School of Management
Professor of psychology
Department of Psychology
Yale University

When Quitting Feels Like Giving Up: Self-Signaling in Retention Choice
Oct 13, 2017 (Fri) Prof Zoey Chen
Assistant Professor of Marketing
University of Miami
Social Acceptance and Word of Mouth: How the Motive to Belong leads to Divergent WOM with Strangers and Friends
Oct 20, 2017 (Fri) Ms Lidan Xu
College of Business
University of Illinois at Urbana Champaign
Exploring the Role of Creative Engagement on Donation Behavior
Nov 3, 2017 (Fri) Ms Francesca Valsesia
Marshall School of Business
University of Southern California
The Sideline Effect: How Partitioning an Audience Facilitates Self-Presentation Objectives