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Spring 2007


Time:     10:30 - 11:30am

Venue:   Room 4379, 4/F (via Lifts 17-18)
             Hong Kong University of Science and Technology (HKUST)
             Clear Water Bay, Kowloon

Date Speaker Topic
Apr 13 (Fri)

11:00 - 12:30pm

Prof Norbert Schwarz

Professor of Marketing

Professor of Psychology

Ross School of Business

University of Michigan

Would You Be Happier If You Were Younger And Richer?
Apr 17 (Tue)

Prof Daphna Oyserman Department of Psychology Professor

School of Social Work

Research Professor

Institute for Social Research

Director, Michigan Prevention Research Training Program

University of Michigan

Identity-Based Motivation
April 27 (Fri)


Prof Pradeep Chintagunta

Robert Law Professor of Marketing

Graduate School of Business

University of Chicago

Quantifying the Economic Value of Warranties in the U.S. Server Market

May 4 (Fri)


Prof J Miguel Villas-Boas

J. Gary Shansby Professor of Marketing Strategy

Haas School of Business

University of California at Berkeley

When More Alternatives Lead to Less Choice
May 11 (Fri)

Prof John Lynch

Roy J. Bostock Professor of Marketing

The Fuqua School of Business

Duke University

As Time Goes By: Warm Intentions And Cold Feet for Really-New Vs. Incrementally-New Products?

May 18 (Fri) Prof Klaus Werterbroch

Associate Professor of Marketing


The Costs and Benefits of Temptation in Consumer Choice
June 8 (Fri) Prof Ana Valenzuela

Assistant Professor

Department of Marketing

Zicklin School of Business

Baruch College

The City University of New York

Spatial Schemas: The Value of Being Center-Stage
June 22 (Fri) Prof Gerald Hubl

Canada Research Chair in Behavioral Science

R. K. Banister Professor of Electronic Commerce

Associate Professor of Marketing

School of Business

University of Alberta

Aspects of Endowment: A Query Theory of Value Construction