Spring 2007

Time:     10:30 - 11:30am

Venue:   Room 4379, 4/F (via Lifts 17-18)
             Hong Kong University of Science and Technology (HKUST)
             Clear Water Bay, Kowloon

 

Date	Speaker	Topic
Apr 13 (Fri) 11:00 - 12:30pm	Prof Norbert Schwarz Professor of Marketing Professor of Psychology Ross School of Business University of Michigan	Would You Be Happier If You Were Younger And Richer?
Apr 17 (Tue)	Prof Daphna Oyserman Department of Psychology Professor School of Social Work Research Professor Institute for Social Research Director, Michigan Prevention Research Training Program University of Michigan	Identity-Based Motivation
April 27 (Fri) Cancelled	Prof Pradeep Chintagunta Robert Law Professor of Marketing Graduate School of Business University of Chicago	Quantifying the Economic Value of Warranties in the U.S. Server Market
May 4 (Fri)	Prof J Miguel Villas-Boas J. Gary Shansby Professor of Marketing Strategy Haas School of Business University of California at Berkeley	When More Alternatives Lead to Less Choice
May 11 (Fri)	Prof John Lynch Roy J. Bostock Professor of Marketing The Fuqua School of Business Duke University	As Time Goes By: Warm Intentions And Cold Feet for Really-New Vs. Incrementally-New Products?
May 18 (Fri)	Prof Klaus Werterbroch Associate Professor of Marketing Insead	The Costs and Benefits of Temptation in Consumer Choice
June 8 (Fri)	Prof Ana Valenzuela Assistant Professor Department of Marketing Zicklin School of Business Baruch College The City University of New York	Spatial Schemas: The Value of Being Center-Stage
June 22 (Fri)	Prof Gerald Häubl Canada Research Chair in Behavioral Science R. K. Banister Professor of Electronic Commerce Associate Professor of Marketing School of Business University of Alberta	Aspects of Endowment: A Query Theory of Value Construction