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Jun KIM
(金埈範)
Associate Professor
Email: junkim@ust.hk

 

PhD      UCLA, Marketing

PhD      MIT, Mechanical Engineering

MS        MIT, Mechanical Engineering

BS        Seoul National University, Aerospace Engineering

[ CV ]

 

PROFESSIONAL EXPERIENCE

  • Assistant Professor, HKUST (2012 - 2017)
  • Assistant Professor, Georgia Institute of Technology (2009 - 2012)
  • Senior Software Engineer, Siebel Systems Inc. San Mateo, CA (1999 - 2004)


RESEARCH INTERESTS: 

 

Demand models; choice models; information economics; market structure; internet; big data.

 

PUBLICATIONS: 

Jun B. Kim, Paulo Albuquerque,and Bart J. Bronnenberg (2016), “The Probit Choice Model under Sequential Search with an Application to Online Retailing,” Management Science (articles in advance).

Bart J. Bronnenberg, Jun B. Kim and Carl F. Mel (2016), “Zooming in on Choice: How Do Consumers Search for Cameras Online? Marketing Science, 35(5):693-712.

Jiao Xu, Chris Forman, Jun B. Kim, and Koert Van Ittersum (2014), “News Media Platforms: Complements or Substitutes? The Case of Mobile News," Journal of Marketing, 78:4 (July), 97-112.

Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), "Mapping Online Consumer Search," Journal of Marketing Research, 48:1 (February), 13-27.

Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg (2010), "Online Demand under Limited Consumer Search," Marketing Science, 29:6 (November-December), 1001-1023 (Winner, 2012 Frank M. Bass Outstanding Dissertation Award, INFORMS).