Maria GALLI Assistant Professor Email: mkgalli@ust.hk PhD INSEAD, Marketing MSc INSEAD, Management BS   Universidad Torcuato Di Tella (UTDT), Argentina, Economics [ CV ]

RESEARCH INTERESTS: 

Associative learning; attitude formation and change; attitude-behavior relationship; automaticity; social marketing.

PUBLICATIONS: 

Galli, Maria and Gerald J. Gorn (2011) "Unconscious Transfer of Meaning to Brands," Journal of Consumer Psychology, Vol. 21 (3) 215-225 (lead article).

“The cost of private capital in the valuation of companies and closed capital projects in Argentina: A guide for its determination,” published by the IAEF (stands for “Argentine Institute of Finance Executives”) (2000) (co-authored with Luis E. Pereiro).

WORKING PAPERS:  

Galli, Maria, Amitava Chattopadhyay, and C. Miguel Brendl, “Automatic transfer of affect to brands,” invited revision from the Journal of Consumer Research. 

Galli, Maria, Gerald J. Gorn, and Steven Sweldens, “Nonconscious correction of automatically elicited brand-attribute associations,” in preparation for submission to the Journal of Consumer Psychology. 

Adaval, Rashmi, Maria Galli, and Suresh Ramanathan, “Suppression and expression of simultaneously elicited distinct negative emotions,” in preparation for submission to the Journal of Consumer Research. 

Adaval, Rashmi, Maria Galli, and Robert S. Wyer, “Talking about the ad vs. talking about the product: What works and when,” in preparation for submission to the Journal of Consumer Psychology. 

Jiang, Yuwei, Gerald Gorn, Maria Galli, and Amitava Chattopadhyay, “Shape matters: How logo design influences consumer inferences,” in preparation for submission to the Journal of Consumer Research.