University of Pennsylvania, Marketing
MBA Cornell University
Licentiaat University of Antwerp, Quantitative Economics
- Assistant Professor, University of Chicago (1990
Competitive marketing; hazard rate modeling;
international marketing; new products modeling, product harm
crises, empirical modeling.
Zhao, Yi, Zhao, Ying, and Kristiaan Helsen (2011), “Consumer
Learning in a Turbulent Market Environment: Modeling Consumer
Choice Dynamics in the Wake of a Product Harm Crisis”
Journal of Marketing Research, 48 (2), 255-267.
Cleeren, Kathleen, Marnik G. Dekimpe, and Kristiaan Helsen
Product Harm Crises,” Journal of the Academy of
Marketing Science, 36, 262-270.
van Heerde, Harald, Kristiaan Helsen, and Marnik G. Dekimpe
(2007), “The Impact of a
Product-Harm Crisis on Marketing Effectiveness,”
Marketing Science, 26 (2), 230-245.
Heil, Oliver P. and Kristiaan Helsen (2001), “Toward
an Understanding of Price Wars: Their Nature and How They Erupt,”
International Journal of Research in Marketing, 18
Helsen, Kristiaan and David Schmittlein (1994), “Understanding
Price Effects for New Nondurables: How Price Responsiveness
Varies Across Depth-of-Repeat Classes and Types of Consumers,”
European Journal of Operational Research, 76, 359-374.
Helsen, Kristiaan, Kamel Jedidi, and Wayne S. DeSarbo (1993), “A
New Approach to Country Segmentation Utilizing Multinational
Diffusion Patterns,” Journal of Marketing, 57 (October),
Helsen, Kristiaan and David Schmittlein (1993), “Analyzing
Duration Times in Marketing: Evidence for the Effectiveness of
Hazard Rate Models,” Marketing Science, 12 (Fall),
Helsen, Kristiaan and David Schmittlein (1992), “How Does a
Product Market’s Typical Price-Promotion Pattern Affect the
Timing of Households’ Purchases? An Empirical Study Using UPC
Scanner Data,” Journal of Retailing, 68 (Fall),
Helsen, Kristiaan and David Schmittlein (1992), “Some
Characterizations of Stockpiling Behavior Under Uncertainty,”
Marketing Letters, 3 (January), 5-16.
Helsen, Kristiaan and Paul E. Green (1991), “A Computational
Study of Replicated Clustering with an Application to Market
Segmentation,” Decision Sciences, 22 (Nov.), 1124-1141.
Green, Paul E. and Kristiaan Helsen (1989),
Assessment of Alternatives to Individual-Level Conjoint
Analysis: A Case Study,” Journal of Marketing Research,
26 (August), 346-350.
Gatignon, Hubert, Erin Anderson, and Kristiaan Helsen (1989),
“Competitive Reactions to
Market Entry: Explaining Interfirm Differences,” Journal
of Marketing Research, 26 (Feb.), 44-55.
Green, Paul E., Kristiaan Helsen, and Bruce Shandler (1988),
“Conjoint Internal Validity
under Alternative Profile Presentations,” Journal of
Consumer Research, 15 (Dec.), 392-397.
Helsen, Kristiaan, “Pricing in the Global
Marketplace” in The SAGE Handbook of International Marketing,
Kotabe M. & Helsen K. (eds.), Sage Press, 2009, pp. 361-373.
Gielens, Katrijn, Kristiaan Helsen, and Marnik G.
Dekimpe, “International Entry Strategies,” in Handbook of
Marketing Strategy, Shankar V. & Carpenter, G.S., (eds.),
Edward Elgar, UK, 2012, pp. 391-411.
Masaaki Kotabe and Kristiaan Helsen (2007),
Global Marketing Management, New York, NY:
John Wiley (5th edition – translated in Spanish,
Portuguese, Japanese, Chinese).
Masaaki Kotabe and Kristiaan Helsen (2009) (eds.),
Handbook of International Marketing, Sage
International Journal of Research in
Marketing (editorial board), Marketing Science
(ad-hoc reviewer), Journal of Marketing Research
(ad-hoc reviewer), Journal of Marketing (ad-hoc