Yan, Dengfeng, Jaideep Sengupta and Jiewen Hong (2016), "Why
Does Psychological Distance Influence Construal Level? The Role
of Processing Mode," Journal of Consumer Research,
43 (4), 598-613.
Hong, Jiewen and Hannah H. Chang (2015), “I
Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on
Reliance on Feelings versus Reasons in Decision Making,” Journal of
Consumer Research, 41 (April), 1392-1411 (Equal authorship).
Jiang, Yuwei and Jiewen Hong (2014), “It Feels
Fluent, But Not Right: The Interactive Effect of Expected and Experienced
Processing Fluency on Evaluative Judgment,” Journal of Experimental
Social Psychology, 54, 147-152 (Equal authorship).
Jiewen and Yacheng Sun (2012), “Warm It Up with Love: The Effect of
Physical Coldness on Liking of Romance Movies,” Journal of Consumer
Research, 39 (August), 293-306.
Hong, Jiewen and Angela Y. Lee (2010), “Feeling Mixed but Not Torn: The Moderating Role of Construal
Level in Mixed Emotions Appeals,” Journal of Consumer Research,
37 (October) 456-472.
Hong, Jiewen and Brian Sternthal (2010), “The Effects of Consumer Prior Knowledge and Processing
Strategies on Judgments,” Journal of Marketing Research,
2010, 47, 301-311.
Wyer, Robert S. and Jiewen Hong (2010), "Chinese Consumer Behavior: The Effects of Content, Process
and Language," In Michael H. Bond Ed., Oxford Handbook of Chinese
Psychology (2nd edition), Oxford University Press, New York: 623-639.
Wan, Echo Wen, Jiewen Hong, and Brian Sternthal (2009), “The Effect of Regulatory Orientation and Decision Strategy on
Brand Judgments,” Journal of Consumer Research, 35 (April),
1026-1038 (co-authored with (Equal authorship).
Hong, Jiewen, and Angela Y. Lee (2008), “Be Fit and Be Strong: Mastering Self-Regulation through
Regulatory Fit,” Journal of Consumer Research, 34 (February),
682-695 (Equal authorship).
Hamilton, Ryan P., Jiewen Hong, and Alexander Chernev (2007),
"Perceptual Focus Effects in Choice,” Journal of Consumer
Research, 34 (August), 187-199.