PhD University of North Carolina at Chapel
MBA Bellarmine University
BS Institut Supérieur
Behavioral psychology as it relates to consumer welfare (e.g.,
financial decision-making; brand preferences and product choice; minorities
and advertising; hormones, self-esteem, and willingness to pay) and
societal welfare (e.g., prosocial behavior; judicial decision-making).
PUBLISHED OR CONDITIONALLY ACCEPTED:
(*) denotes PhD student
"The Psychology of
Investment Behavior: (De)Biasing Financial Decision-Making One Graph at a Time",
Journal of Consumer Psychology (Vol. 25 (2), 2015).
[acceptance rate: 10%]
Behavior in Intergroup Relations: How Donor Self-Construal and Recipient
Group-Membership Shape Charitableness”,
by Rod Duclos and Alixandra Barasch*. Journal of Consumer Research (Vol.
41, June 2014). [acceptance rate: 8%]
Media coverage (non-exhaustive): Science Daily, Science Codex, Phys.Org,
UK Fundraising, EconBiz, Explore with Plymouth, HighBeam Research,
“Show Me the Honey! Effects of Social Exclusion
on Financial Risk-Taking”, by Rod Duclos, Echo Wen Wan, and Yuwei Jiang.
Journal of Consumer Research (Vol. 40, No. 1; June 2013). [acceptance rate:
Media coverage (non-exhaustive): CBS, NBC News (the TODAY show), TIME
Magazine (x2), US News and World Report, The Atlantic, MSN, Harvard Business
Review, Men's Health, Women's Health Magazine, Health Magazine, JeanChatzky.com,
Inc., Daily Mail, The Telegraph, The Times of India (x2), 8pak.com, Asian Echo,
Bankers Column, Business Standard (x2), City OnTopic, Complete Wellbeing,
Counsel&Heal, Cowboy Economics (x2), El Dario Del Juego, English Club TV,
EurekAlert! (x2), FemaleNetwork.com, Forex Market Today, Galactic Informer,
Haryana Ab-Tak, Headlines & Global News, Health Fitness 4 Men, Health24.com,
HealthDay.com, HealthNewsDigest.com, Imperial Valley News, InAGist.com, Koç
Akademi (in Turkish), Medical Daily, MedicalXpress.com, MentalHelp.net,
MoneyControl.com, National Affairs, National Post, News Track India, Newswise,
Olegun.com, Pacific Standard Magazine, Phys.Org, Press-news.org (x2),
PsychCentral.com, RBC Daily (in Russian), RedOrbit, Retailomania, Science Codex
(x2), Science Daily (x2), Science NewsLine, Socially Savvy!, Talent Refresh, The
Deccan Chronicle, The Economic Times, The Financial Express (x2), The Hindu
(Business Line), The Indian Express (x2), The News Machine, The Responsibility
Project by Liberty Mutual, The Stock Market Watch, Therapy Toronto News (x2),
Zee News India, NewsUK24, Success.
Selected for JCR’s Research Curations (Spring, 2013); reprinted in
the Journal of Consumer Research (Vol. 41; June 2014, 17-30).
“Preference Exploration and Learning: The Role
of Intensiveness and Extensiveness of Experience”, by Steve Hoeffler, Dan
Ariely, Pat West, and Rod Duclos. Journal of Consumer Psychology (23, 3
(2013) 330–340). [acceptance rate: 10%]
“Making Sense of Numbers: Effects of
Alphanumeric Brands on Consumer Inference”, by Dengfeng Yan* and Rod Duclos
(equal authorship). International Journal of Research in Marketing
(30 (2013) 179–184). [acceptance rate: 6%]
For reference, below are the acceptance rates of major pysch, marketing, and
mgmt journals: (ranked by selectivity)
Psychological Science: 11%
Journal of Retailing: 12%
Marketing Science: 14%
Psychological Review: 15%
Health Psychology: 23%
Psychological Bulletin: 23%
Marketing letters: 30%
(*) denotes PhD student
“Charitable Giving: How Ego-Threats Impact Donations of Time and Money”, by Rod
Duclos, Jim Bettman, Paul Bloom, and Gal Zauberman. 2nd round at the
Journal of Consumer Research.
“Minority Status in Advertising” by Amy Dalton, Rod Duclos, and Li Huang*. 2nd
round at the Journal of Consumer Research.
“The Psychology of Judicial Decision-Making: Ingroup/Outgroup Biases in Jurors’
Verdicts and Sentences” by Rod Duclos and Geetanjali Saluja*. 1st
round at Organizational Behavior and Human Decision
“What Does your Brand “State” About You? An Exploratory Examination of Language
Effects on Comparison of Alphanumeric Brand Names”, by Kunter Gunasti, Selcan
Kara*, Bill Ross, and Rod Duclos. 1st round at the Journal
of Marketing Research.