PhD University of California, Berkeley
BEng Beijing Institute of Technology
marketing strategy; consumer choice dynamics; interdependent
Zhao, Yi, Sha Yang, Vishal Narayan, and Ying Zhao (2013), "Modeling
Consumer Learning from Online Product Reviews," Marketing Science,
32 (1), 153-169.
Yi Zhao, Ying Zhao, and Kris Helsen (2011), “Consumer Learning in a
Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake
of Product Harm Crisis,” Journal of Marketing Research, 48(2).
Sha Yang, Yi Zhao, Tulin Erdem, and Ying Zhao (2010), “Modeling Behavioral
Interaction,” Journal of Marketing Research ,47(3), 470-484.
Yi Zhao, Ying Zhao, and Inseong Song (2009), “Predicting New Customer’s Risk
Type in the Credit Card Market,” Journal of Marketing Research, 46,
Liang Guo and Ying Zhao (2009), “Voluntary Quality Disclosure and Market
Interaction,” Marketing Science, pp.488-501.
Yuxin Chen, Sha Yang, and Ying Zhao (2008), “A Model of Consumer Brand
Choice with Negotiated Prices,” Management Science, 54(3), 538-549.
Ying Zhao (2006), “Price Dispersion in the Grocery Market,” Journal of
Business, 79, 1175-1192.
J. Miguel Villas-Boas and Ying Zhao (2005), “Retailer, Manufacturers, and
Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace,”
Journal of Marketing Research, 42, 83-95.
Tulin Erdem, Ying Zhao, and Ana Valenzuela (2004), “Performance of Store
Brands: A Cross-Country Analysis of Consumer Store Brand Preferences,
Perceptions, and Risk,” Journal of Marketing Research, 41, 86-115.
“Structural Applications of the Discrete Choice Model,” with Jean-Pierre
Dube, P. Chintagunta, B. Bronneberg, R. Goettler, A. Petrin, P.B.
Seetharaman, K. Sudhir, R. Thomadsen, Marketing Letters, 2002, 3,
Marketing Science (ad-hoc reviewer), Journal of
Economic Psychology (ad-hoc reviewer), Journal of Marketing
(ad-hoc reviewer), Journal of Marketing Research (ad-hoc reviewer),
Management Science (ad-hoc reviewer), Journal of Retailing