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Song LIN (林松)
Assistant Professor
Email: mksonglin@ust.hk

 

PhD     Massachusetts Institute of Technology

MPhil   University of New South Wales

BA       Peking University

[ CV ]

 


 

RESEARCH INTERESTS: 

Product and pricing policies; consumer learning and search; new products; platform design; advertising.

PUBLICATIONS: 

Song Lin (forthcoming), "Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?" Marketing Science.
    - Winner of 2013 ISMS (INFORMS Society for Marketing Science) Doctoral
      Dissertation Proposal Competition.

 

Song Lin, Juanjuan Zhang, and John Hauser (2015), "Learning from Experience, Simply," Marketing Science, 34(1), 1-19.

 

Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker (2015), "Harbingers of Failure," Journal of Marketing Research, 52 (5), 580-592.

(Media coverage: The Wall Street Journal, BloombergView, Kellogg Insight, Chicago Tribune).