Song LIN (林松)
PhD Massachusetts Institute of Technology
MPhil University of New South Wales
Product and pricing policies; consumer learning and search;
new products; platform design; advertising.
Song Lin (forthcoming), "Add-on Policies under Vertical
Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels
Do Not?" Marketing Science.
- Winner of 2013 ISMS (INFORMS Society for Marketing Science)
Dissertation Proposal Competition.
Song Lin, Juanjuan Zhang, and John Hauser (2015), "Learning
from Experience, Simply," Marketing Science, 34(1), 1-19.
Eric Anderson, Song Lin, Duncan Simester, and Catherine
Tucker (2015), "Harbingers of Failure," Journal of Marketing Research,
52 (5), 580-592.
(Media coverage: The Wall
Street Journal, BloombergView, Kellogg Insight, Chicago Tribune).