Yi XIANG Assistant Professor Email: yixiang@ust.hk PhD       INSEAD, Management MA        INSEAD, Management BEng     Tsinghua University, Materials Science and Engineering [ CV ]

RESEARCH INTERESTS: 

Media strategy; marketing strategy; market evolution; business-to-business marketing; marketing channels; information economics.

PUBLICATIONS: 

"Preview Provision Under Competition," Marketing Science, 2011, 30(1), 149-169 (co-authored with David Soberman).

“News Consumption and Media Bias,” Marketing Science, 2007, 26(5), 611-628 (co-authored with Miklos Sarvary).

"Pricing Market Research: A Normative Framework," in Flexible Marketing in an Unpredictable World, EMAC 36th Conference Proceedings (co-authored with Miklos Sarvary).

WORKING PAPERS: 

“Buying and Selling Information Under Competition,” (with Miklos Sarvary).

“Media Bias in the Market of Political News”.

“Virtual Property Trade in Online Games," (with Liang Guo).

"Consumer Processing and The Design of News," (with David Soberman).

“Deceptive Advertising and Consumer Verification," (with Inseong Song).