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Top Publications by Marketing PhD Students and their Current Positions

Catherine Yeung (Graduated in 2003, NUS)

  • Mukhopadhyay, Anirban and Catherine Yeung (2010), “Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children,” Journal of Marketing Research, 47 (2), 240-250 (authors listed alphabetically).

  • Cheng, Qiu, Yih Hwai Lee, and Catherine Yeung (2009), “Suppressing Feelings: A Double-edged Sword to Consumer Judgment and Choice,” Journal of Consumer Psychology, 19 (3), 427-439.

  • Cheng, Qiu and Catherine Yeung (2008), “Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?” Journal of Consumer Research, 34 (5), 657-669 (authors listed alphabetically).

Iris H. Hung (Graduated in 2008, NUS)

  • Hung, Iris W. and Anirban Mukhopadhyay (2012), “Lenses of the Heart: How Actors' Vs. Observers' Perspectives Influence Emotional Experiences,” Journal of Consumer Research, 38 (6), 1103-1115.

  • Pham, Michel T., Iris W. Hung, and Gerald J. Gorn (2011), “Relaxation increases Monetary Valuations,” Journal of Marketing Research, 48 (5), 814-826, 2011

  • Hung, Iris W. and Aparna A. Labroo (2011), “From Firm Muscles to Firmed Willpower: Understanding The Role of Embodied Cognition in Self-Regulation,” Journal of Consumer Research, 37(6), 1046-1064.

  • Hung, Iris W. and Robert S. Wyer, Jr. (2011), “Shaping Consumer Imaginations: The Role of Self-focused Attention in Product Evaluations,” Journal of Marketing Research, 48 (2), 381-392.

  • Hung, Iris W. and Robert S. Wyer, Jr. (2009), “Differences in Perspectives and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial,” Journal of Marketing Research, 46 (3), 421-434.

  • Hung, Iris W. and Robert S. Wyer, Jr. (2008), “The Role of Implicit Theory in Responses to Problem-solving Advertisements,” Journal of Consumer Psychology, 18 (3), 223-235.

  • Wyer, Robert S. Jr., Iris W. Hung, and Yuwei Jiang (2008), “Visual and Verbal Processing Strategies in Comprehension and Judgment,” Journal of Consumer Psychology (Invited Target Article), 18 (4), 244-257 (The top 20 most cited articles at Journal of Consumer Psychology between 2006 to 2011).

  • Wyer, Robert S. Jr., Yuwei Jiang, and Iris W. Hung (2008), “Visual and Verbal Information Processing in a Consumer Context: Further Considerations,” Journal of Consumer Psychology, 18 (4), 276-280.

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Hao Shen (Graduated in 2008, CUHK)

  • Shen, Hao and Jaideep Sengupta (2012), "If You Can't Grab It, It Won't Grab You: The Effect of Restricting the Dominant Hand on Target Evaluations," Journal of Experimental Social Psychology, 48, 525-529.

  • Xu, Jing, Hao Shen, and Robert S. Wyer, Jr. (2012), ”Does the Distance Between us Matter? Influences of Physical Proximity to Others on Consumer Choice,” Journal of Consumer Psychology, 1-6.

  • Shen, Hao, Yuwei Jiang, and Rashmi Adaval (2010), ”Contrast and Assimilation Effects of Processing Fluency,” Journal of Consumer Research, 36, 876-888.

  • Shen, Hao and Robert S. Wyer, Jr. (2010), “The Effect of Past Behavior on Variety Seeking: Automatic and Deliberative Influences,” Journal of Consumer Psychology, 20, 33-42.

  •  Shen, Hao and Robert S. Wyer, Jr. (2008), “Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information,” Journal of Consumer Research, 34, 727-737.

  •  Shen, Hao and Robert S. Wyer, Jr. (2008), “The Impact of Negative Affect on Responses to Affect-Regulatory Experiences,” Journal of Consumer Psychology, 18 (1), 39-48.

Elaine Chan (Graduated in 2009, Tilburg)

  • Chan, Elaine and Anirban Mukhopadhyay (2010), “When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption,” Journal of Marketing Research, 47 (3), 497-507.

  •  Chan, Elaine and Jaideep Sengupta (2010), “Insincere Flattery Actually Works: A Dual Attitudes Perspective,” Journal of Marketing Research, 47 (1), 122-33.

 

Yuwei Jiang (Graduated in 2009, HK Polytech)

  • Shen, Hao, Yuwei Jiang, and Rashmi Adaval (2010), “Contrast and Assimilation Effects in Processing Fluency,” Journal of Consumer Research, 36 (5), 876-889.

  • Jiang, Yuwei, Angela Cho, and Rashmi Adaval (2009), “The Unique Consequences of Feeling Lucky: Implications for Consumer Behavior,” Journal of Consumer Psychology, 19 (2), 171-184.

  • Gorn, Gerald J., Yuwei Jiang, and Gita V. Johar (2008), “Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis,” Journal of Consumer Research, 35 (June), 36-49.

  • Wyer, Robert S. Jr., Iris W. Hung, and Yuwei Jiang (2008), “Visual and Verbal Processing Strategies in Comprehension and Judgment,” Journal of Consumer Psychology, 18 (4), 244-257. (Top 10 cited article in JCP, 2005-2010).

  • Wyer, Robert S. Jr., Yuwei Jiang, and Iris W. Hung (2008), “Visual and Verbal Information Processing in a Consumer Context: Further Considerations,” Journal of Consumer Psychology, 18 (4), 276-280.

 

Yi Zhao (Graduated in 2010, Georgia State U)

  • Zhao, Yi, Ying Zhao, and Kristiaan Helsen (2011), “Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis,” Journal of Marketing Research, April, 255-267.

  • Yang, Sha, Yi Zhao, Tülin Erdem, and Ying Zhao (2010), “Modeling the Intra-Household Behavioral Interaction,” Journal of Marketing Research, 47 (3), 470-484.

  • Yang, Sha, Yi Zhao, and Ravi Dhar (2010), “Modeling the Under-Reporting Bias in Panel Survey Data,” Marketing Science, 29 (3), 525-539.

  • Zhao, Yi, Ying Zhao, and Inseong Song (2009), “Predicting New Customers’ Risk Type in the Credit Card Market,” Journal of Marketing Research, 46 (4), 506-517.

 

Dengfeng Yan (Current Year 5 student)

  • Yan, Dengfeng and Jaideep Sengupta (2011), “Effects of Construal Level on the Price-Quality Relationship,” Journal of Consumer Research, 38 (August), 376-389.