Directory

Prof. Jiewen HONG

Prof. Jiewen HONG

Head, Professor

mkjiewen@ust.hk

Academic qualification

  • PhD Northwestern University 
  • MA University of Maryland, College Park
  • BA Beijing Forieign Studies University


RESEARCH INTERESTS

  • Consumer information processing
  • Subjective experiences in consumer judgment
  • Affect and consumer judgment

PUBLICATIONS


REVIEWING FOR

Journal of Consumer Research (editorial board)