Directory

Prof. Jia LIU

Prof. Jia LIU

Assistant Professor

jialiu@ust.hk

Academic qualification

  • PhD Columbia university
  • MS Columbia University
  • MS Michigan State University
  • BS Tianjin University


RESEARCH INTERESTS

  • Substantive: Consumer Online Search, Search Engine Marketing, TV Advertising, CrossChannel Advertising, Loyalty Programs, Behavioral Economics, Recommendation System, User Generated Content, Social Media.

     

  • Methodological: Topic Modeling, Natural Language Processing, Machine Learning, Deep Neural Network, Bayesian Methods, Causal Inference, Lab/Field Experiments.

PUBLICATIONS


REVIEWING FOR

Journal of Marketing Research (editorial board)