School Events


[BizInsight@HKUST - Lunch Presentation Series] How consumers are being influenced by online information?

Online information play an important role in influencing our views and perception in addition to purchase decision making. Prof Tat-Koon KOH and Prof XU Hong of the Department of Information Systems, Business Statistics and Operations Management will share their research findings and insights into the elements in increasing brand or product exposure via viral marketing and how discount strategy works in online commerce with asymmetric information.

The science behind the art of viral marketing
Viral marketing on social media can help companies increase the exposure of their brands or products. However, for every successful viral marketing campaign, there are many others that failed to reach a large audience as hoped. In this talk, Prof Tat-Koon KOH will give an overview of strategies that could contribute to the chances of successful viral marketing campaigns.

How discount strategy works in online commerce with asymmetric information
Online daily-deal platforms, such as Groupon and LivingSocial, have become a prominent price promotion venue. As two-sided markets, daily-deal platforms allow merchants to attract new consumers via discounts and consumers to explore a wide variety of products and services. In this joint study presented by Prof XU Hong, she will investigate whether the discounts offered by online daily deals help attract consumer purchases, and draw related managerial implications to merchants and platforms on how to design price promotions in the online environment.

Professor Tat-Koon KOH
Professor XU Hong

Event Details

Date 21 February 2019 (Thursday)
Time 12:30 pm Registration
12:45 - 2:00 pm Presentations and Q&As
Venue HKUST Business School Central,
Rm 1501-02, 15/F Hong Kong Club Building,
3A Chater Road, Central, Hong Kong (MTR J3 Exit)
Admission Open to public
Fee HK$150 per participant
HK$100 for HKUST Business School alumni and students
(Light refreshments will be provided)
Language English


Please fill in the enrollment form.  A notification email and payment information will be sent to your email account shortly.


For questions, please contact Mr Ray Lee on (852) 2358 8934 or

Arrangement of event in case of Bad weather
All programs would be suspended once the Rainstorm Black Warning or Typhoon Signal No.8 (or above) is hoisted, or there is information that the Warning or Signal would be hoisted within 1 to 2 hours before the event starts. Notification on reschedule or refund arrangement would be announced in due course.