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[BizInsight@HKUST - Lunch Presentation Series] How different factors affect financial behavior and portfolio management?

Cognitive psychology and other factors have been used to explain and analyze financial behavior and personal portfolio management. Professor Utpal BHATTACHARYA and Professor Philip CHENG of the Department of Finance will share their research findings and thoughts on the co-relation between psychology and finance as well as the key to portfolio management.

Psychology and Finance
Standard models of financial markets assume people behave rationally. Behavioral finance builds on this foundation by taking insights from cognitive psychology to explain puzzling observations in asset prices that cannot be explained by reason. To illustrate, Prof. Utpal BHATTACHARYA will give three examples from his research on behavioral finance: superstitious traders in Taiwan, haunted houses in Hong Kong, and left-digit fixated traders in the United States.

Success Factors in Investing for Personal Portfolio Management
Unlike professional investment managers, an individual investor usually is at a disadvantage in managing a personal portfolio, as one does not have enough experience, time or focus to deal with the complexities of the stock market. Yet certain investment principles have been proven to reduce losses and maximize gains. 

Adjunct Associate Professor Philip Cheng will highlight basic recommendations in this seminar, beneficial to both finance and non-finance folks to take charge of their own investments.

Professor Utpal BHATTACHARYA
Professor Philip CHENG

Event Details

Date 1 March 2018 (Thursday)
Time 12:30 pm (Registration)
12:45 - 2:00 pm (Presentations and Q&As)
Venue HKUST Business School Central,
Rm 1501-02, 15/F Hong Kong Club Building,
3A Chater Road, Central, Hong Kong (MTR J3 Exit)
Admission Open to public
Fee HK$100 per participant
HK$80 for HKUST Business School alumni and students
(Light refreshments will be provided)
Language English



Please fill in the enrollment form.  A notification email and payment information will be sent to your email account shortly.


For questions, please contact Mr Ray Lee on (852) 2358 8934 or

Arrangement of event in case of Bad weather
All programs would be suspended once the Rainstorm Black Warning or Typhoon Signal No.8 (or above) is hoisted, or there is information that the Warning or Signal would be hoisted within 1 to 2 hours before the event starts. Notification on reschedule or refund arrangement would be announced in due course.