Here you can find a short digest containing the key findings, insights, and takeaways from our top-quality research papers published in some of the best journals in the professional community. Feel free to reach out to our faculty members in case you are interested in these thought-provoking research!

CSR Reportings under Institutional Conflict
LUO, Xiaowei Rose | 王丹青 | ZHANG, Jianjun

The authors in this study develop a theoretical framework in which the disclosure of Corporate Social Responsi ...

Out of Stock?
FENG, Youyi | XU, Jianjun | 郑少辉

Downward substitution is common in many industries and occurs in supply chain management when a firm used a hi ...

Ask the Audience

Traditionally, firms had to rely mainly on their employees to solve any problems. However, with the increased ...

Seeking Advice
VENKATESH, Viswanath | SYKES, Tracy A. | 张晓军

Sadly, underprivileged groups in less developed countries (LDCs) lack access to proper medical care and accura ...

Why and When Do Crowdfunding Backers Invest?
LI, Gen | 王静

Crowdfunding—collecting small donations from a large number of investors—is an increasingly popula ...

Meeting Needs through Social Media
KARAHANNA, Elena | XU, Sean Xin | 徐岩 | ZHANG, Nan Andy

Twitter has almost 200 million users. Facebook’s customer base is even bigger, approaching 3 billion. Ye ...

Preventing Security Breaches by Sharing Liability
许佳龙 | KE, Ping Fan | YAO, Yuxi | YUE, Wei T.

A few years ago, a data breach compromised the information of more than 100 million Target customers and cost ...

Enhancing Portfolio Performance in the 21st Century
AO, Mengmeng | 李莹莹 | 郑星华

Mean-variance analysis is a tool used to make investment decisions by weighing risk (or variance) against expe ...

The Power of Surprise as a Marketing Tool
CHATTOPADHYAY, Amitava | KIM, Christine | WADHWA, Monica | 王文博

Before any new product is launched, it must be tested. As customer reviews flow in, companies may find that th ...

Making it Easy to Morally Object
WELLMAN, Ned | MAYER, David M. | ONG, Madeline | DERUE, D. Scott

Unethical practices in the workplace, such as employee fraud, abusive supervision and sexual harassment, cost ...