new products

To Free or Not to Free?
石梓君 | ZHANG, Kaifu | SRINIVASAN, Kannan

‘Freemium’, a pricing strategy whereby a firm offers a basic product or service at no cost to the ...

Harbingers of Product Failure (and Success)

Managing new products is important for many firms. One challenging problem is how to predict the success of a ...

Do Retail Investors Acquire Information from TV?

Amid the turbulence in stock markets, retail investors continue to look for investment ideas. With thousa ...

The Impact of Product Reviews on Consumers and Firms
KAPUSCINSKI, Roman | DEBO, Laurens | 于漫

Before deciding to purchase a product, a consumer can access information via consumer reviews by customers who ...

Design Evaluation

Product design is becoming an important determinant of the market evaluation. In his research, Prof Yonghoon L ...