data analytics

The Capacity to Care: Step-down or Intensive Units?
CHAN, Carri W. | GREEN, Linda V. | LEKWIJIT, Suparerk | 盧立建 | ESCOBAR, Gabriel

Step-down care units (SDUs) are a cost-effective way to treat patients referred from intensive care units (ICU ...

From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics
許佳龍 | 黃昊 | LIM, Hyungsoo

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts ...

Big Business

Big data is important for business, and the HKUST Business School is taking note of developments in business a ...

To Free or Not to Free?
石梓君 | ZHANG, Kaifu | SRINIVASAN, Kannan

‘Freemium’, a pricing strategy whereby a firm offers a basic product or service at no cost to the ...

The Perfect Match: Personalised Shopping Recommendations for Mobile Devices
LEE, Dongwon | GOPAL, Anandasivam | PARK, Sung-Hyuk

Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspec ...

Cash Back
夏耀祥 | SHANG, Weixin | WANG, Yunjie

Rebate, or money that is returned to the consumer after they have paid for goods or services, is a popular for ...

Ask the Audience

Traditionally, firms had to rely mainly on their employees to solve any problems. However, with the increased ...