social media

From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics
許佳龍 | 黃昊 | LIM, Hyungsoo

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts ...

Unintended Harm: The Consequences of Sharing Online
許佳龍 | CAO, Zike | 徐紅

Social media platforms enable millions of people worldwide to share stories, images, and other content. Howeve ...

The Science behind the Art of Viral Marketing

Viral marketing on social media can help companies increase the exposure of their brands or products. However, ...

Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives

The emerging phenomenon of personal branding on social media has important implications for job seekers, emplo ...