The Perfect Match: Personalised Shopping Recommendations for Mobile Devices
LEE, Dongwon | GOPAL, Anandasivam | PARK, Sung-Hyuk

Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspec ...

Discounts: A Double-Edged Sword
CAO, Zike | 許佳龍 | 徐紅

For retailers seeking to stand out in the cutthroat world of e-commerce, discounts can offer a powerful advert ...